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Studiocanal Kids & Family is a full-service international IP development agency and consultancy offering strategic worldwide brand development, licensing and retail expertise. Studiocanal Kids & Family is part of the Studiocanal group, its most famous IP being Paddington Bear. With a third movie just released and a new season of the TV series airing this year, there has never been a more exciting time to be working with Paddington!
Culture :
We are a friendly close-knit team operating within a family of European media companies, offering the flexibility of a small company whilst being supported by a larger group.
Role Overview
In conjunction with the
Head of Creative & Marketing , develop and manage creative assets for the
STUDIOCANAL Kids & Family
portfolio (specifically Paddington but other IPs as appropriate) in line with the agreed creative & commercial strategy. Manage key partnerships across consumer products, marketing promotions, experiential or interactive, where additional creative guidance or asset development is required. Manage creative development (i.e. bespoke product) and in combination with the Marketing team, oversee creative marcomms for
Marketreach
(i.e. The Paddington Shop @ Paddington Station and the e-com store). Represent the Head of Creative & Marketing on creative issues as needed. Main Duties Creative Asset Development & Management Design, develop and deliver creative assets, for example, style guides, graphic toolkits, illustration, concept boards and inspiration (on time and within budget). Project manage a roster of creative agencies and freelancers – managing timelines, ensuring assignment of rights, contracts, POs etc. Provide creative guidance on the SCK&F brands (especially Paddington) and detailed creative feedback on character application (on both 2D & 3D character interpretations – physical & digital). Ad hoc creative guidance to the SCK&F team. Work with Snr Marketing Manager to apply visual guidance to marcomms assets. In conjunction with Snr Marketing Manager - Deliver BLE (and other trade show assets). Manage effective delivery of creative materials to the wider SCK&F (e.g. MyMediabox/DAM and StudioCloud) as well as partners. Managing Creative Partnerships & Product Development Build and manage relationships with key partners. Provide pro-active creative direction for partners – offering design inspiration, detailed constructive comments and guidance on proposed designs. Track and manage formal approvals on the SCK&F approval system (MyMediabox). Oversee creative execution of materials relating to the Paddington Store (and e-comm site) including (but not limited to): signage & display, marketing assets, photography etc. Oversee creative development of bespoke product ranges for the Paddington Store, working directly with suppliers to deliver unique designs. Development of ‘Pop-up’ stores and other retail activations as needed. Knowledge & Experience Good / Excellent demonstrable knowledge and understanding of the licensing industry. Experience of interactive, publishing, promotions or experiential an advantage. Excellent PC/MAC skills with expertise in Adobe Creative Suite. A relevant design qualification to degree level is preferred. Knowledge of Product Development software (e.g. MyMediabox) and Project Management tools (e.g. Asana) is useful. In-depth understanding of manufacturing processes and limitations. Experience and knowledge of relevant markets (i.e. for brand / competitor awareness). Minimum of 5 years’ experience in a creative brand development or product development role within a consumer products environment. Skills & Personal Attributes The ability to work with people at all levels of seniority and the ability to manage conflict with diplomacy and tact. Prepared to get involved and hands-on. Well organised, with an ability to balance multiple projects and to prioritise projects and tasks effectively. An affinity for kids/family brands is an advantage. Should be results oriented. Meticulous attention to detail. Maintain a flexible and collegiate approach to work to support the changing nature and requirements of the organisation.
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Head of Creative & Marketing , develop and manage creative assets for the
STUDIOCANAL Kids & Family
portfolio (specifically Paddington but other IPs as appropriate) in line with the agreed creative & commercial strategy. Manage key partnerships across consumer products, marketing promotions, experiential or interactive, where additional creative guidance or asset development is required. Manage creative development (i.e. bespoke product) and in combination with the Marketing team, oversee creative marcomms for
Marketreach
(i.e. The Paddington Shop @ Paddington Station and the e-com store). Represent the Head of Creative & Marketing on creative issues as needed. Main Duties Creative Asset Development & Management Design, develop and deliver creative assets, for example, style guides, graphic toolkits, illustration, concept boards and inspiration (on time and within budget). Project manage a roster of creative agencies and freelancers – managing timelines, ensuring assignment of rights, contracts, POs etc. Provide creative guidance on the SCK&F brands (especially Paddington) and detailed creative feedback on character application (on both 2D & 3D character interpretations – physical & digital). Ad hoc creative guidance to the SCK&F team. Work with Snr Marketing Manager to apply visual guidance to marcomms assets. In conjunction with Snr Marketing Manager - Deliver BLE (and other trade show assets). Manage effective delivery of creative materials to the wider SCK&F (e.g. MyMediabox/DAM and StudioCloud) as well as partners. Managing Creative Partnerships & Product Development Build and manage relationships with key partners. Provide pro-active creative direction for partners – offering design inspiration, detailed constructive comments and guidance on proposed designs. Track and manage formal approvals on the SCK&F approval system (MyMediabox). Oversee creative execution of materials relating to the Paddington Store (and e-comm site) including (but not limited to): signage & display, marketing assets, photography etc. Oversee creative development of bespoke product ranges for the Paddington Store, working directly with suppliers to deliver unique designs. Development of ‘Pop-up’ stores and other retail activations as needed. Knowledge & Experience Good / Excellent demonstrable knowledge and understanding of the licensing industry. Experience of interactive, publishing, promotions or experiential an advantage. Excellent PC/MAC skills with expertise in Adobe Creative Suite. A relevant design qualification to degree level is preferred. Knowledge of Product Development software (e.g. MyMediabox) and Project Management tools (e.g. Asana) is useful. In-depth understanding of manufacturing processes and limitations. Experience and knowledge of relevant markets (i.e. for brand / competitor awareness). Minimum of 5 years’ experience in a creative brand development or product development role within a consumer products environment. Skills & Personal Attributes The ability to work with people at all levels of seniority and the ability to manage conflict with diplomacy and tact. Prepared to get involved and hands-on. Well organised, with an ability to balance multiple projects and to prioritise projects and tasks effectively. An affinity for kids/family brands is an advantage. Should be results oriented. Meticulous attention to detail. Maintain a flexible and collegiate approach to work to support the changing nature and requirements of the organisation.
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