Senior CRM Executive Curve London, United Kingdom
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Posted 11 days ago Permanent Competitive
Description
Curve was founded with a rebellious spirit, and a lofty vision; to truly simplify your finances, so you can focus on what matters most in life.
That's why Curve puts your finances simply at your fingertips, so you can make smart choices on how to spend, send, see and save your money. We help you control your financial life, so you can go out and live the life you want to live.
With Curve you can spend from all your accounts, track spend behaviour and provide insights, and security to protect you from fraud. For the first time giving you bright insights and control of all your money in one beautiful place.
We're developing a ground-breaking product with our customers at the core. Our user base is growing rapidly and we have exceptional metrics. We have funding from the leading names in tech investment, and a visionary leadership team who wants everyone who joins this remarkable adventure, to have the autonomy to masterfully develop their expertise.
Welcome to Curve. On a mission to help you live inspired.
As the Senior CRM Executive you will be responsible for strategising and executing on the CRM roadmap. The team supports multiple business functions (Product Onboarding, Credit, Operations, Fraud) whilst sitting within the wider growth team. The primary objective for the Growth team is to increase Curve's new customer Activation, Reactivation and Monitisation metrics, inline with Curve's business goals.
The Senior CRM Executive will work closely with product and data teams to build automated journeys and execute bespoke multi-channel campaigns (Emails, Push notifications, Content Cards etc.) to achieve business objectives. This is a new role in an ambitious and fast-paced team, reporting into the CRM Manager.
Key Responsibilities:
Strategise and execute multi-channel campaigns to drive Activation, Reactivation and Monitisation. Partner with the Data Team to identify high-value customer segments and scale campaign automations that support business objectives. Deliver iterative experimentation across Curve's feature set, leveraging our segmentation models to drive engagement and business value. Design and implement churn prevention journeys to retain and re-engage Curve's customers. Consolidate and present key findings and learnings to senior leaders across the business. Support teams across the wider business with operational CRM (i.e. incidents, terms of service). Address ad-hoc requests from the wider business areas as needed.
Skills & Experience:
Self-starter with customer-centric approach 4+ years of experience in CRM Marketing role for mobile apps. Must have knowledge of Braze and a basic understanding of HTML email coding. Ability to unlock insights from data and develop business cases for proposed strategies. Champions the customer with high attention to detail, to ensure the team delivers high quality communications. Critical Thinking and Prioritisation: Strong ability to prioritise tasks, make quick decisions, and maintain clarity in a fast-paced environment. Stakeholder Management: Build relationships, communicate clearly, and align goals. Experience with Looker, Amplitude and Figma is a plus.
Benefits:
25 days plus bank holidays Bonus days off for Learning & Development, Mental Wellbeing, Birthday, Moving House & Christmas Working abroad policy (up to 60 calendar days per year) Bupa Health Insurance (YuLife) Life insurance powered by AIG (5x Annual Salary) Pension Scheme powered by "People's Pension" (4% Matched) EAP (Mental health & wellbeing support, Life coach, Career coach) 24/7 GP access (Smart Health via YuLife) Annual subscriptions to Meditopia & FIIT for your mind and body (via YuLife) Discounted shopping vouchers (via YuLife) Enhanced parental leave Ride to work scheme & Season ticket loan Electric car scheme Six nights of Night Nanny for new parents Free Curve Metal subscription for you and your +1
#J-18808-Ljbffr
Apply now
Posted 11 days ago Permanent Competitive
Description
Curve was founded with a rebellious spirit, and a lofty vision; to truly simplify your finances, so you can focus on what matters most in life.
That's why Curve puts your finances simply at your fingertips, so you can make smart choices on how to spend, send, see and save your money. We help you control your financial life, so you can go out and live the life you want to live.
With Curve you can spend from all your accounts, track spend behaviour and provide insights, and security to protect you from fraud. For the first time giving you bright insights and control of all your money in one beautiful place.
We're developing a ground-breaking product with our customers at the core. Our user base is growing rapidly and we have exceptional metrics. We have funding from the leading names in tech investment, and a visionary leadership team who wants everyone who joins this remarkable adventure, to have the autonomy to masterfully develop their expertise.
Welcome to Curve. On a mission to help you live inspired.
As the Senior CRM Executive you will be responsible for strategising and executing on the CRM roadmap. The team supports multiple business functions (Product Onboarding, Credit, Operations, Fraud) whilst sitting within the wider growth team. The primary objective for the Growth team is to increase Curve's new customer Activation, Reactivation and Monitisation metrics, inline with Curve's business goals.
The Senior CRM Executive will work closely with product and data teams to build automated journeys and execute bespoke multi-channel campaigns (Emails, Push notifications, Content Cards etc.) to achieve business objectives. This is a new role in an ambitious and fast-paced team, reporting into the CRM Manager.
Key Responsibilities:
Strategise and execute multi-channel campaigns to drive Activation, Reactivation and Monitisation. Partner with the Data Team to identify high-value customer segments and scale campaign automations that support business objectives. Deliver iterative experimentation across Curve's feature set, leveraging our segmentation models to drive engagement and business value. Design and implement churn prevention journeys to retain and re-engage Curve's customers. Consolidate and present key findings and learnings to senior leaders across the business. Support teams across the wider business with operational CRM (i.e. incidents, terms of service). Address ad-hoc requests from the wider business areas as needed.
Skills & Experience:
Self-starter with customer-centric approach 4+ years of experience in CRM Marketing role for mobile apps. Must have knowledge of Braze and a basic understanding of HTML email coding. Ability to unlock insights from data and develop business cases for proposed strategies. Champions the customer with high attention to detail, to ensure the team delivers high quality communications. Critical Thinking and Prioritisation: Strong ability to prioritise tasks, make quick decisions, and maintain clarity in a fast-paced environment. Stakeholder Management: Build relationships, communicate clearly, and align goals. Experience with Looker, Amplitude and Figma is a plus.
Benefits:
25 days plus bank holidays Bonus days off for Learning & Development, Mental Wellbeing, Birthday, Moving House & Christmas Working abroad policy (up to 60 calendar days per year) Bupa Health Insurance (YuLife) Life insurance powered by AIG (5x Annual Salary) Pension Scheme powered by "People's Pension" (4% Matched) EAP (Mental health & wellbeing support, Life coach, Career coach) 24/7 GP access (Smart Health via YuLife) Annual subscriptions to Meditopia & FIIT for your mind and body (via YuLife) Discounted shopping vouchers (via YuLife) Enhanced parental leave Ride to work scheme & Season ticket loan Electric car scheme Six nights of Night Nanny for new parents Free Curve Metal subscription for you and your +1
#J-18808-Ljbffr
