senior crm manager

Founded in 1992 on egalitarianism principles (principles that remain today), our purpose is to nourish modern society and to make a positive impact on the world we live in. This year we are committed to action by having more plant-based items on our menu, continuing to be a safe sanctuary where diversity is celebrated, and continuing our support and shining a light on mental health issues. We’re not just a company, we’re a family whereby our beliefs and shared values create our strong culture epitomized by our people mantra of ‘be you, be wagamama’. We are proud to be in the Sunday Times Best Places to Work 2024. We hugely value diversity and the benefits that come with having a diverse team and therefore we welcome applications from all sections of the community. About the Role Building the value of our customer database through effective CRM and data management, the Senior CRM Manager plays a pivotal role in shaping how we engage with our guests. This role is central to our ambitious growth plans for 2025 and beyond. You’ll need to combine strategic thinking with a passion for understanding customers, plus some technical know-how. Reporting to the Director of Digital & Loyalty, in this role you will ensure that our CRM plans are impactful and engaging whilst also being aligned to business goals. Role Responsibilities Lead the CRM strategy, driving footfall and unlocking the commercial potential of our guest database with creative, insight-led campaigns. Partner with our Strategy + Insights team to harness customer data and build segmentation models, uncover actionable insights, and continuously refine strategies through a test-and-learn approach. Lead the CRM calendar, delivering personalised, impactful campaigns across email, push, app inbox, and WhatsApp. Collaborate across teams to align CRM plans with business objectives, while mentoring and developing the CRM Executive. Take charge of managing our CDXP platform, working cross-functionally and with external partners to ensure data is optimised, automated, and aligned with business goals. Champion data privacy and compliance, ensuring GDPR standards are met while applying CRM best practices to engage and delight our guests. Key Skills + Personal Attributes We’re Looking For Proven CRM professional with strategic thinking and a track record of delivering impactful, multi-channel campaigns. Data-driven and commercially savvy, skilled in building CRM calendars that drive results. CRM systems expert, comfortable in leveraging data to create personalised and engaging customer experiences. Customer-obsessed, with a deep understanding of lifecycles and a passion for tailored CRM strategies. Test-and-learn advocate, experienced in optimising campaigns through smart testing and iteration. Collaborative leader, experienced in managing teams and aligning efforts across the business while ensuring GDPR compliance. This is a hybrid role based at Noodle HQ in Borough, London. If the above sounds like you, then apply today! Wagamama is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We welcome applications from all sections of the community. Our Values Treading Softly and Mindfully Every step we take, we’re mindful of the impact we can have on our environment, our communities, and ourselves. Committed to our sustainability ambitions, we champion positive change and lead by example. Zig When Others Zag At Wagamama we don’t conform, and neither do our people. Diverse and alternative, but united by one thing – bravery. This challenger and independent spirit is in our DNA, it’s who we are. It Has to Be Fresh We bring fresh into everything we do; the food we serve, the partners in our supply chain, how we work, and the way we think. It is something we never compromise on. Kaizen at Our Heart Each day we strive for better. Becoming masters of our craft. We take pride in what we do, every day, for the benefit of others. It’s alive in our kitchens, our service, our people, our dishes. We’ve Got Each Other’s Back We believe in teamship. That working together means building close bonds of trust and support. This creates a safe sanctuary where we can be ourselves, and win together as a team.

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