Senior Customer Analyst

Senior Customer Analyst - Retail Brand - Bradford 2 days per week Salary £45k a great package and benefits We are excited to partner to a leading retail brand based in Bradford as they look for a new Senior Customer Analyst to join their in-house team. As the Senior Customer Analyst, you‘ll join a supportive, dynamic, and flexible work environment, where creativity and innovation are highly valued. With a strong benefits package and collaborative culture, the team enjoys meaningful challenges, contributing directly to the success of a prominent UK retailer. About the Senior Customer Analyst Role: They are seeking an experienced and motivated Senior Customer Analyst to join their team, providing essential analytical support across key business reporting and ad hoc analysis. This hybrid role combines office-based work (at least two days per week) with remote working, offering flexibility while contributing to our goal of understanding customer behaviours and trends. Key Responsibilities for the Senior Customer Analyst: Deliver multi-channel digital insights, helping to deepen their understanding of online customer behaviour and their journeys. Maintain and refine reporting processes, delivering meaningful insights into customer behaviour and trends. Conduct analysis on customer purchase patterns to identify insights that enhance customer engagement and drive profitability. Develop and maintain dashboards and reporting mechanisms to measure performance against KPIs, track customer segments, and assess campaign effectiveness. Collaborate with various teams, including customer experience, product, and customer service, to provide data-driven recommendations. Monitor KPIs such as customer retention, churn rates, customer lifetime value, and net promoter score to inform strategic decisions. Execute A/B testing and multivariate analysis, evaluating marketing initiatives for customer impact. Use predictive analytics to identify opportunities for upselling, cross-selling, and customer re-engagement. Always remain committed to achieving positive customer outcomes. Ensure compliance with relevant UK regulations, company policies, and FCA conduct rules. Exemplify the company values in all actions and decisions. To succeed as a Senior Customer Analyst, you‘ll be: Proficient in data analysis tools like SQL and Excel, with strong skills in data visualisation. Capable of presenting complex insights effectively, both in writing and through verbal communication. Creative, analytical, and able to solve complex issues while paying close attention to detail. Organised, with excellent time management and multi-tasking abilities. A team player who‘s eager to take on new challenges and learn new skills. Experienced in eCommerce or retail, particularly in customer loyalty or CRM. Able to commute to Bradford City Centre 2 days per week. If you tick all if not most of those boxes, please make sure you apply for this one Looking forward to receiving your CV BBBH31971