Senior Data Strategist

Senior Data Strategist – CRM & Digital Salary - £60,000 - £70,000 & benefits Location – Hybrid working - Central London office twice a week THE OPPORTUNITY Joining this successful independent agency group, led by several impressive senior leaders from big agency networks such as WPP, Omnicom and Publicis, you’ll experience less politics, a slicker and more decisive culture, as well as reams of opportunity to carve your own career path as this data function embarks on an ambitious journey of growth. You will work in partnership with the Head of Data Strategy, to devise and deliver insight and data led solutions for end clients, around personalisation, CRM targeting, measurement and optimisation across multichannel marketing (including digital media). Building out data roadmaps to optimise marketing effectiveness, test and learn frameworks and conducting customer and marketing analysis to figure out how to improve personalisation and campaign ROI will all be part of your day to day. As well as building out reporting processes and developing campaign targeting plans. You will be an expert in measuring marketing activity and understanding the part data has to play in constantly improving return for clients. You will be given two reports, one a media analyst, the other a strategic insights analyst, who will help you with the technical ins and outs of propensity modelling and using data to understand customer journeys, with you fronting these projects with clients. You will then take those insights and turn it into compelling stories to present back to clients. The CDO has ambitious plans to step change the delivery of the entire data function. Bringing it in line with modern data science environments, creating a global centre for innovation. So, you have a rare opportunity to join at a time where these changes are taking shape. Although this agency network can brag about some really big-name clients in their portfolio, they are actually also well embedded with the SME market, working in partnership with businesses who rely on them, who are deeply invested in the solutions they create and deliver. THE PERSON You will be the champion and expert for data insights informing business decisions across a range of clients within FMCG, Pharma, Public Sector and Automotive industries. Working closely with them to optimise marketing performance and customer engagement through enhanced data strategies. You should be a self-starter, full of enthusiasm and highly collaborative with the ability to share in the overall vision for the group – a chance to really shine and be a key influence in the direction data strategy takes as an offering. Skills and experience required: Educated to at least degree level ideally in a numerate subject; Mathematics, Statistics, Engineering, Physics, Chemistry, Economics, Machine Learning, Computer Science etc. A strong background in customer and marketing analytics, and using this to inform targeted marketing activity Good knowledge of a range of analytics tools and platforms, including digital analytics tools (GA, Adobe, etc), data analysis tools (Python, R, SQL), CRM tools (e.g. Salesforce, Adobe, etc). Skilled in building out robust test and learn frameworks to measure marketing activity and media effectiveness Passionate about the use of data for improved marketing performance and better customer understanding and engagement Strong grounding in CRM is essential, as the bulk of the current work comes through their CRM agency, where this role will initially sit Strong understanding of digital marketing and how this plays into CRM and personalisation Ideally experience of working in a media led environment, or at least understanding of how to drive and measure digital advertising activity TO APPLY You can share your

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