We are looking for a Senior Digital Marketing Executive to join our brilliant Marketing team. With a competitive salary, a great work-life balance, and excellent benefits, you’ll be based at our modern Grade A offices in the vibrant town centre of Altrincham.
Our firm
Myerson is a Top 200 UK Law Firm as recognised by The Lawyer. We are also proud to be ranked ‘Top Tier’ by The Legal 500, commended by The Times ‘Best Law Firms 2019 and 2023’ and accredited as ‘World Class’ in the Best Companies League Table 2023.
We are one of the largest independent law firms in the North West, a bold claim we are proud to make because it’s been hard won. No instant growth through acquisition or merger. Instead, growth earned from our day-to-day endeavours, an entrepreneurial approach to doing business and a rock-solid reputation. We recruit staff who are motivated by our core values and have an affinity to our collegiate and independent ethos.
In September 2024, Myerson became a 100% employee-owned business. We are incredibly proud to be the first law firm in the Manchester market to make this positive step. Being employee-owned means we have taken steps to safeguard our independence, stability, and people-first culture for years to come.
The role
This is a hands-on, proactive digital marketing role. Some key duties and responsibilities will include:
PPC management
- Optimising existing campaigns and executing new PPC strategies across platforms such as Google Ads, Microsoft Advertising, LinkedIn, and Facebook. Continuously refining PPC strategies will be essential to enhance our paid efficiency and maximise ROAS, as well as performing landing page optimisation and A/B testing on an ongoing basis. Campaign Management
- Lead multi-channel campaigns, including paid search, social media advertising, email marketing, and content marketing. Email Campaigns
- Manage email marketing campaigns, including segmentation, scheduling, and managing overall account optimisation to maximise engagement and lead generation, while maintaining the integrity of the account and meeting ESP best practice guidelines. Website UX
- Implement website changes, report on web & campaign performance, and monitor user behaviour to implement improvements that enhance user experience, increase engagement, and drive conversions. Video Production, Filming, and Optimisation
- Oversee and assist with the planning, filming, editing, and distribution of video content, ensuring it aligns with brand messaging and is optimised for various platforms to maximise reach and impact. SEO
- Working alongside the Digital Marketing Manager and the Senior SEO Executive, assist in the implementation of the SEO strategy including on-page and off-page optimisations. This may include assisting with blog content and digital PR campaigns with a focus on identifying targets and performing outreach. Online Reviews
- Manage and improve online reviews across platforms, respond to feedback professionally, enhance brand reputation, and leverage positive reviews for marketing purposes. Keep up to date with the latest digital trends and market conditions to drive quality enquiries while supporting all areas of the marketing function when required. Liaise with key stakeholders and partners, reporting on performance. Promote and comply with legislation and Myerson’s policies on equal opportunities and health and safety both in the delivery of services and the treatment of others. Identify and undertake training and development as required to meet personal and business needs. Undertake any other reasonable duties, commensurate with the level of the post to ensure the efficient running of Myerson. Who we are looking for We are seeking a results-driven marketing professional to support our growing Digital Marketing team. The ideal candidate will have proven experience in PPC management, as well as a wide range of marketing activities, such as email marketing, video production, and website/campaign management. This role requires a blend of analytical skills, creative thinking, and the ability to manage multiple disciplines at a high level. We are looking for a PPC professional looking to expand their knowledge within the wider areas of digital marketing, or alternatively, a digital marketer who has advanced knowledge of PPC. A key part of this role will involve making data-informed decisions to drive targeted traffic and generate high-quality leads, while meeting the requirements of each department and the overarching company strategy. You will also be responsible for the planning, execution, and optimisation of other digital marketing activities, across a range of channels. By collaborating closely with the wider central marketing team, the ideal candidate will ensure effective budget management to generate success in paid growth initiatives. Benefits include: Generous annual leave, day off on your birthday, private healthcare, discretionary bonus scheme, smart working, flexible working hours, wellbeing contribution, regular team and firm-wide socials, volunteer day, milestone awards, death in service scheme, a contributory pension scheme, genuine career progression, and both technical and professional learning and development programmes. Myerson are strong advocates of a successful work/life balance and proud to foster a workplace free from discrimination. We welcome applications from individuals from diverse backgrounds with the same ethos, passion, and enthusiasm.
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- Optimising existing campaigns and executing new PPC strategies across platforms such as Google Ads, Microsoft Advertising, LinkedIn, and Facebook. Continuously refining PPC strategies will be essential to enhance our paid efficiency and maximise ROAS, as well as performing landing page optimisation and A/B testing on an ongoing basis. Campaign Management
- Lead multi-channel campaigns, including paid search, social media advertising, email marketing, and content marketing. Email Campaigns
- Manage email marketing campaigns, including segmentation, scheduling, and managing overall account optimisation to maximise engagement and lead generation, while maintaining the integrity of the account and meeting ESP best practice guidelines. Website UX
- Implement website changes, report on web & campaign performance, and monitor user behaviour to implement improvements that enhance user experience, increase engagement, and drive conversions. Video Production, Filming, and Optimisation
- Oversee and assist with the planning, filming, editing, and distribution of video content, ensuring it aligns with brand messaging and is optimised for various platforms to maximise reach and impact. SEO
- Working alongside the Digital Marketing Manager and the Senior SEO Executive, assist in the implementation of the SEO strategy including on-page and off-page optimisations. This may include assisting with blog content and digital PR campaigns with a focus on identifying targets and performing outreach. Online Reviews
- Manage and improve online reviews across platforms, respond to feedback professionally, enhance brand reputation, and leverage positive reviews for marketing purposes. Keep up to date with the latest digital trends and market conditions to drive quality enquiries while supporting all areas of the marketing function when required. Liaise with key stakeholders and partners, reporting on performance. Promote and comply with legislation and Myerson’s policies on equal opportunities and health and safety both in the delivery of services and the treatment of others. Identify and undertake training and development as required to meet personal and business needs. Undertake any other reasonable duties, commensurate with the level of the post to ensure the efficient running of Myerson. Who we are looking for We are seeking a results-driven marketing professional to support our growing Digital Marketing team. The ideal candidate will have proven experience in PPC management, as well as a wide range of marketing activities, such as email marketing, video production, and website/campaign management. This role requires a blend of analytical skills, creative thinking, and the ability to manage multiple disciplines at a high level. We are looking for a PPC professional looking to expand their knowledge within the wider areas of digital marketing, or alternatively, a digital marketer who has advanced knowledge of PPC. A key part of this role will involve making data-informed decisions to drive targeted traffic and generate high-quality leads, while meeting the requirements of each department and the overarching company strategy. You will also be responsible for the planning, execution, and optimisation of other digital marketing activities, across a range of channels. By collaborating closely with the wider central marketing team, the ideal candidate will ensure effective budget management to generate success in paid growth initiatives. Benefits include: Generous annual leave, day off on your birthday, private healthcare, discretionary bonus scheme, smart working, flexible working hours, wellbeing contribution, regular team and firm-wide socials, volunteer day, milestone awards, death in service scheme, a contributory pension scheme, genuine career progression, and both technical and professional learning and development programmes. Myerson are strong advocates of a successful work/life balance and proud to foster a workplace free from discrimination. We welcome applications from individuals from diverse backgrounds with the same ethos, passion, and enthusiasm.
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