Senior Digital Marketing Executive

Senior Digital Marketing Executive £30,000 – £40,000 Full Time Altrincham (hybrid) Are you a Digital Marketing Executive looking for the next step up? Perhaps you're already a Senior Digital Marketing Executive who wants to sink their teeth into a new challenge? If you have excellent PPC campaign and PPC management experience, as well as a well-rounded digital marketing background covering things like email marketing, content creation and social media marketing, this role could be right up your street. This is a fantastic opportunity to join a rapidly growing, forward-thinking, professional services firm with an enviable reputation in the marketplace and a leadership team that properly "gets" marketing and invests heavily in the function. The Job... As part of a wider team and reporting into the Digital Marketing Manager, you'll be central to supporting and developing an array of digital marketing activities for a rapidly growing, forward-thinking, professional services firm. You'll be responsible for: PPC management, optimising existing campaigns and executing new PPC strategies across platforms including Google Ads, Microsoft Advertising, LinkedIn, and Facebook. You'll continuously refine PPC strategies to enhance their paid efficiency and maximise ROAS. Performing landing page optimisation and A/B testing on an ongoing basis. Managing campaigns and leading multi-channel campaigns, including paid search, social media advertising, email marketing, and content marketing. Managing email marketing campaigns, including audience segmentation, scheduling, and managing overall account optimisation to maximise engagement and lead generation, all whilst maintaining the integrity of the account and meeting ESP best practice guidelines. Website UX, implementing website changes, reporting on web & campaign performance and monitoring user behaviour to implement improvements that enhance user experience, increase engagement, and drive conversions. Video Production, filming and optimisation including overseeing and assisting with the planning, filming, editing, and distribution of video content, ensuring it aligns with brand messaging and is optimised for various platforms to maximise reach and impact. SEO, working alongside the Digital Marketing Manager and the Senior SEO Executive, assisting in the implementation of the SEO strategy including on-page and off-page optimisations. This may include assisting with blog content and digital PR campaigns with a focus on identifying targets and performing outreach. Managing and improving online reviews for the business across various platforms, responding to feedback professionally, enhancing brand reputation, and leveraging positive reviews for marketing purposes. Keeping up-to-date with the latest digital trends and market conditions to drive quality enquiries whilst supporting all areas of the marketing function when required. Keeping up-to-date with the latest industry developments and ensuring your recommendations fit within these. Understanding marketing best practice techniques, including those related to digital techniques, leveraging AI, and competitor analysis. About You... The Senior Digital Marketing Executive will need to have good communication skills, excellent attention to detail, and strong organisational skills. Here's some of the key experience you'll need to demonstrate: At least 3 years experience in an all-round digital marketing position. Strong experience of PPC management. Excellent written skills including strong proof reading. A great knowledge of SEO tools such as SEMRush, AHREFS, Screaming Frog etc, Google Analytics, and Google Search Console. Knowledge of, and experience in, enhancing organic and paid performance on social media, including LinkedIn, Facebook, Twitter, YouTube, and Instagram. Experience of supporting the development of junior digital marketing staff. A blend of analytical skills, creative thinking, and the ability to manage multiple disciplines at a high level. You'll come from either a professional services in-house marketing environment or from a marketing agency with some experience of working with professional service clients. The Company... This Senior Digital Marketing Executive role is an in-house position for a professional services firm. That said, you'll be working across multiple brands so the work certainly has an agency vibe. This also isn't your typical 'stuffy' professional services firm; it's a forward-thinking company with a vibrant culture. In addition to an attractive salary of £30k - £40k DOE, some additional benefits include: Hybrid working model, typically 3 days in the modern Altrincham office and 2 days from home, each week (your first 3 months will be 5 days a week in the office while you settle in). Flexible start times with standard hours being 9am-5.30pm, with flexibility up to an hour either side. 25 days holiday, plus a day off for your birthday, plus bank holidays off. A work from home contribution. Monthly gym contribution. 2 pension schemes. Death in service benefit. A discretionary bonus scheme (tax-free, up to £3600 per annum). Want To Apply? We're interviewing and shortlisting for this role right now, expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today. Job Type: Full-time Pay: £30,000.00-£40,000.00 per year Additional pay: Yearly bonus Benefits: Company pension Health & wellbeing programme Life insurance On-site parking Sick pay Work from home Schedule: Monday to Friday Ability to commute/relocate: Altrincham WA14 1RF: reliably commute or plan to relocate before starting work (required) Experience: Digital marketing: 3 years (required) Marketing: 3 years (required) PPC Campaign Management: 3 years (required) Work authorisation: United Kingdom (required) Work Location: Hybrid remote in Altrincham WA14 1RF Reference ID: 39081

#J-18808-Ljbffr