Senior Digital Marketing Executive – Innovative independent book publisher

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Full time
Location: London
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Job offered by: Telfer Partner
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This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Our client, a multi-award-winning innovative business book publisher, is looking to hire a Senior Digital Marketing Executive. We are looking for a candidate with experience in ecommerce development, social and digital marketing, advertising, web content management, Google Analytics, and UX knowledge. This is a varied role in a small department where there is an opportunity to make a positive impact and add real value. Industry:

Publishing Function:

Marketing Duration:

Full Time Type:

Permanent Start Date:

ASAP Senior Digital Marketing Executive: Key responsibilities Content and Social Media

Analyse marketing performance data (social platforms, Google Analytics, Tag Manager) to drive strategies and achieve trackable KPIs. Enhance social media presence to maximise engagement and grow followers organically. Collaborate on digital book marketing campaigns across websites, social media, and digital events. Maintain a consistent brand voice across digital channels, including training team members as needed. Plan and oversee content creation, including author filming days, ensuring optimized, impactful assets. Develop social media posts and digital assets to support marketing initiatives. Website and SEO

Ensure web pages align with brand guidelines, follow UX best practices, and are SEO-optimised and mobile-friendly. Monitor and enhance web user experiences, including ecommerce checkout and product recommendations. Oversee website content management, resolving errors, creating new pages, and coordinating updates with the web agency. Test and manage web releases, providing staff training as required. Facilitate GA4 development, training, and SEO-driven ad campaigns supporting email marketing efforts. Ensure GDPR compliance across all site functions. Support marketing automation and lead generation initiatives, boosting brand visibility and profitability by running targeted ads across key social media channels to budget that support SEO and email marketing initiatives. Ensure the website adheres to data privacy regulations, including GDPR. Contribute to marketing automation/eMarketing platforms. Senior Digital Marketing Executive: Skills/experience

At least three years of relevant marketing experience, with a thorough understanding of digital channels. Experience working with web development and cross-functional teams as well as third-party suppliers. An aptitude for learning new systems and software tools. Exceptional social and content writing skills and attention to detail. Excellent time management and budget management experience. An attractive salary, bonus, and benefits package is offered, including hybrid working. How to apply To apply for this position, click on the Apply Now button below or send your CV to

enquiries@telferpartners.com

quoting the reference TP 897. For an initial, confidential discussion please call us on +44(0)1223632510 or contact us using our online form. Referral Scheme - Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send us contact details of anyone you would like to recommend to

enquiries@telferpartners.com . Equality Policy - Telfer Partners is committed to upholding a professional and impartial recruitment process. Our Equal Opportunities policy ensures that all job applicants and employees are treated fairly and equally, regardless of their gender, sexual orientation, marital status, race, nationality, religion, age, disability, or union membership status.

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