Senior Ecommerce Marketing Executive
Salary 35k+
Belfast
Inclusion IQ is delighted to be supporting our client, an innovative, globally expanding organisation transforming the beauty industry. With a passion for innovation and a commitment to excellence, our client is seeking a visionary
Senior
E-commerce Marketing Executive t o join their fast-paced team.
The Role:
As
Senior E-Commerce Executive , youll be at the heart of our global team, driving our brands digital presence, optimising our e-commerce channels, and delivering exceptional online shopping experiences. Were looking for a strategic thinker with strong analytical skills who thrives in a dynamic environment and is excited to work alongside a diverse team to shape our e-commerce strategy and achieve our growth goals across multiple countries.
The Person
Our client is looking for a passionate, forward-thinking web and digital marketing expert with a drive to create outstanding online shopping experiences. This role is ideal for an organised and motivated team player with a love for the cosmetics industry, an eye for detail, and the ability to thrive under pressure in a fast-paced, innovative environment.
Key Responsibilities:
Product Launches & Updates:
Oversee the e-commerce team to ensure smooth product launches, maintaining up-to-date product details, and optimising collection and landing pages to reflect our brands evolving story.
Manage
the product catalogue, ensuring consistency, accuracy, and accessibility across all products, images, and information to maximise customer engagement.
Analyse key e-commerce metrics, from upselling opportunities to abandoned carts, and continuously optimise to drive conversions and customer retention.
Promotion & Offer Management:
Strategize, implement, and analyse promotions, discounts, and special offers, creating compelling campaigns that resonate with our audience.
Website Enhancements:
Collaborate with the web development team on website updates, feature integrations, and layout changes to enhance functionality and user experience.
Feature Innovation:
Continuously review and propose new site features and functionalities that set us apart in the competitive landscape.
Design, implement, and analyse email marketing and SMS campaigns, including driving the Klaviyo SMS strategy to reach and engage our audience effectively.
Keep a pulse on
e-commerce trends and competitor activities, using insights to boost website performance and customer experience.
Oversee
the BPerfect app, ensuring seamless product uploads, functionality, and performance reporting.
Provide regular performance insights via Shopify, Google Analytics, and custom reportsdaily, monthly, and quarterlyto inform data-driven decision-making.
Work closely with the in-house design team to develop engaging online assets that enhance the digital shopping experience.
Essential Criteria
Minimum of 3 years in a digital marketing or e-commerce role.
Proven experience in website management and e-commerce platform optimization.
Experience with email marketing software and campaign management.
Demonstrated ability to lead and manage at least one team member.
Desirable Criteria
Strong copywriting skills.
Background in the cosmetics industry.
Experience with TikTok, including TikTok Shop.
SEO expertise and experience in web design/optimization.
Benefits
Company pension
Employee discount
Free parking
Employee progression L&D
Store discount
#J-18808-Ljbffr
Salary 35k+
Belfast
Inclusion IQ is delighted to be supporting our client, an innovative, globally expanding organisation transforming the beauty industry. With a passion for innovation and a commitment to excellence, our client is seeking a visionary
Senior
E-commerce Marketing Executive t o join their fast-paced team.
The Role:
As
Senior E-Commerce Executive , youll be at the heart of our global team, driving our brands digital presence, optimising our e-commerce channels, and delivering exceptional online shopping experiences. Were looking for a strategic thinker with strong analytical skills who thrives in a dynamic environment and is excited to work alongside a diverse team to shape our e-commerce strategy and achieve our growth goals across multiple countries.
The Person
Our client is looking for a passionate, forward-thinking web and digital marketing expert with a drive to create outstanding online shopping experiences. This role is ideal for an organised and motivated team player with a love for the cosmetics industry, an eye for detail, and the ability to thrive under pressure in a fast-paced, innovative environment.
Key Responsibilities:
Product Launches & Updates:
Oversee the e-commerce team to ensure smooth product launches, maintaining up-to-date product details, and optimising collection and landing pages to reflect our brands evolving story.
Manage
the product catalogue, ensuring consistency, accuracy, and accessibility across all products, images, and information to maximise customer engagement.
Analyse key e-commerce metrics, from upselling opportunities to abandoned carts, and continuously optimise to drive conversions and customer retention.
Promotion & Offer Management:
Strategize, implement, and analyse promotions, discounts, and special offers, creating compelling campaigns that resonate with our audience.
Website Enhancements:
Collaborate with the web development team on website updates, feature integrations, and layout changes to enhance functionality and user experience.
Feature Innovation:
Continuously review and propose new site features and functionalities that set us apart in the competitive landscape.
Design, implement, and analyse email marketing and SMS campaigns, including driving the Klaviyo SMS strategy to reach and engage our audience effectively.
Keep a pulse on
e-commerce trends and competitor activities, using insights to boost website performance and customer experience.
Oversee
the BPerfect app, ensuring seamless product uploads, functionality, and performance reporting.
Provide regular performance insights via Shopify, Google Analytics, and custom reportsdaily, monthly, and quarterlyto inform data-driven decision-making.
Work closely with the in-house design team to develop engaging online assets that enhance the digital shopping experience.
Essential Criteria
Minimum of 3 years in a digital marketing or e-commerce role.
Proven experience in website management and e-commerce platform optimization.
Experience with email marketing software and campaign management.
Demonstrated ability to lead and manage at least one team member.
Desirable Criteria
Strong copywriting skills.
Background in the cosmetics industry.
Experience with TikTok, including TikTok Shop.
SEO expertise and experience in web design/optimization.
Benefits
Company pension
Employee discount
Free parking
Employee progression L&D
Store discount
#J-18808-Ljbffr
