Senior Events Specialist

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Full time
Location: London
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Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries. Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect. About the Team

Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do. Job Purposes:

Assists in the creation and implementation of events in order to generate maximum brand and product awareness for KBC. Responsibilities:

Marketing Execution:

Execute a marketing plan for a particular product, service, or specialty area to be delivered through industry events or KBC online or in-person events while working within established marketing systems. Events Planning and Delivery:

Plan and deliver events on schedule and within budget, meeting all deadlines and coordinating activities of all other parties involved in the design, development, sales, marketing, and delivery of the events. Events Development and Design:

Contribute to the generation of new ideas and topics for conferences and events; develop detailed proposals and business cases that support company marketing plans. Marketing Campaign Development:

Carry out supplier and contract management tasks to support advertising and promotion, in relation to the presence of KBC at events. Content Creation:

Collate and summarize information for use in developing content and write first drafts of straightforward content for print or websites (For KBC and the website for external events). Marketing Communications:

Take responsibility for the development and delivery of marketing communications campaigns across all media to support the business plan and increase sales. Marketing Planning:

Contribute to the development of tactical marketing campaigns. Personal Capability Building:

Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media. Position Requirements:

Collaborates:

Builds partnerships and works collaboratively with others to meet shared objectives. Drives Results:

Consistently achieves results, even under tough circumstances. Cultivates Innovation:

Creates new and better ways for the organization to be successful. Tech Savvy:

Anticipates and adopts innovations in business-building digital and technology applications. Skills:

Planning and Organizing:

Works without supervision and provides technical guidance when required on planning, organizing, prioritizing and overseeing activities to efficiently meet business objectives within defined timeframes. Verbal Communication:

Uses clear and effective verbal communications skills without supervision. Data Collection and Analysis:

Works without supervision and provides technical guidance when required on analyzing data trends for use in reports. Action Planning:

Works without supervision and provides technical guidance when required on developing appropriate plans. Brand Management and Development:

Uses comprehensive knowledge and skills to act independently while guiding and training others on maximizing a brand's impact. Project Management:

Uses comprehensive knowledge and skills to work independently while guiding and training others on managing projects. Computer Skills:

Supports business processes without supervision by understanding and effectively using standard office equipment. Reporting:

Works without supervision and provides technical guidance when required on creating relevant reports. Writing skills:

Uses clear and effective writing skills without supervision. Education:

Bachelor's Degree or Equivalent Experience General Experience:

Experience enables job holder to deal with the majority of situations and to advise others. Ability to manage multiple events simultaneously. A successful track record of delivering both in-person and online events. Experience working cross-functionally with sales and other teams. Ability to confidently liaise with people at all levels. Excellent organisational skills and able to work within tight timelines. Proficient in MS Office. Experience of CRM tools such as Microsoft Dynamics, Salesforce – useful but not essential. Experience with social media - LinkedIn, and “X”. Experience in digital event tools e.g. ON24 - useful but not essential. Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status.

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