This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Company Description
John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.
We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.
John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.
Job Description
Strategic Planning:
develop comprehensive market strategies and plan to support business goals (product portfolio relevance, growth opportunities, communication needs, pricing, channels etc). Act as key consultant to the Global Marketing Director to help shape the high-level marketing strategy. Market Insight:
collaborate with the Strategy and Marketing Performance team to define the competitive, market and customer insights which will shape our Go to Market plan and related marketing campaigns relevant to each sector. Create, share and apply relevant customer, competitor and market insights for each of the verticals (and services). Competitor Intelligence:
Closely monitor competition strategies and tactics within the verticals and incorporate into company Competitor tracking system. Collaboration:
working with sales, portfolio, operations, marketing comms, brand, pricing, training to ensure alignment and delivery of the marketing plan. Performance Tracking:
working with marketing performance and relevant internal stakeholders to establish, create and communicate performance against relevant KPIs for the verticals. Key Individual Accountabilities: Develop, align and ensure implementation of the
five-year strategic marketing plan
by vertical. Drive
consistent approach and input to marketing plan creation
across verticals, services and geographies. Be the
go-to person
in the marketing organisation for the verticals, helping translate business objectives into actionable marketing plans with relevant stakeholders. Ongoing
input to the New Product Delivery/New Services Delivery
process to represent industry trends and opportunities/risks. Internal Capability Building:
of the marketing function and broadening of influence in the organisation - ie shaping the marketing strategy and how this should drive our marketing communications plans. Influencing without formal authority -
ensuring delivery against the strategic plan by market segment/vertical
is executed across multi-functional teams including sales, portfolio, operations, marketing, training - trouble-shooting where appropriate and sharing progress on a regular basis etc. Building and maintaining expertise across each of the verticals and being a
visionary thought leader
within each of the internal vertical communities. Building and maintaining a close working relationship with the
Strategy team
to ensure the overall corporate objectives and insights are aligned and that data sources and reporting are consistent. Monthly vertical performance
reporting . Qualifications 10+ years experience in a B2B environment & experience with market segmentation and data analysis skills. Understanding of B2B buying cycles and purchase decision criteria. Used to working in a matrix organisation globally with many stakeholders. Ability to influence at a senior level to shape strategic decision-making. Will suit a strong analytical thinker with exceptional stakeholder management skills. Additional Information We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity. At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation - including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career's website (Careers - Smiths Group plc).
#J-18808-Ljbffr
develop comprehensive market strategies and plan to support business goals (product portfolio relevance, growth opportunities, communication needs, pricing, channels etc). Act as key consultant to the Global Marketing Director to help shape the high-level marketing strategy. Market Insight:
collaborate with the Strategy and Marketing Performance team to define the competitive, market and customer insights which will shape our Go to Market plan and related marketing campaigns relevant to each sector. Create, share and apply relevant customer, competitor and market insights for each of the verticals (and services). Competitor Intelligence:
Closely monitor competition strategies and tactics within the verticals and incorporate into company Competitor tracking system. Collaboration:
working with sales, portfolio, operations, marketing comms, brand, pricing, training to ensure alignment and delivery of the marketing plan. Performance Tracking:
working with marketing performance and relevant internal stakeholders to establish, create and communicate performance against relevant KPIs for the verticals. Key Individual Accountabilities: Develop, align and ensure implementation of the
five-year strategic marketing plan
by vertical. Drive
consistent approach and input to marketing plan creation
across verticals, services and geographies. Be the
go-to person
in the marketing organisation for the verticals, helping translate business objectives into actionable marketing plans with relevant stakeholders. Ongoing
input to the New Product Delivery/New Services Delivery
process to represent industry trends and opportunities/risks. Internal Capability Building:
of the marketing function and broadening of influence in the organisation - ie shaping the marketing strategy and how this should drive our marketing communications plans. Influencing without formal authority -
ensuring delivery against the strategic plan by market segment/vertical
is executed across multi-functional teams including sales, portfolio, operations, marketing, training - trouble-shooting where appropriate and sharing progress on a regular basis etc. Building and maintaining expertise across each of the verticals and being a
visionary thought leader
within each of the internal vertical communities. Building and maintaining a close working relationship with the
Strategy team
to ensure the overall corporate objectives and insights are aligned and that data sources and reporting are consistent. Monthly vertical performance
reporting . Qualifications 10+ years experience in a B2B environment & experience with market segmentation and data analysis skills. Understanding of B2B buying cycles and purchase decision criteria. Used to working in a matrix organisation globally with many stakeholders. Ability to influence at a senior level to shape strategic decision-making. Will suit a strong analytical thinker with exceptional stakeholder management skills. Additional Information We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity. At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation - including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career's website (Careers - Smiths Group plc).
#J-18808-Ljbffr
