SENIOR MANAGER, MARKETING REGION NORTH (Maternity Cover)
Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. About the role. The Senior Manager, Marketing Tommy Hilfiger is responsible for planning and executing the hub marketing plan, within the framework provided by the Regional Marketing Team, to ensure a consistent, on-brand experience across all different touchpoints for our local consumer across the hub (UK, Ireland, Netherlands, Nordics). Responsibilities Include but not limited to: Ensure local marketing roll-out: plan activations for O&O retail, wholesale, and pure player within the framework provided and constantly referring back to the PVH+ Plan and connection to consumer whilst ensuring alignment with the Regional Marketing Team. Take advantage of relevant local communications and influencer opportunities and coordinate the local comms, influencer and talent initiatives to create impactful plans to drive business impact. Prepare and present together with the Marketing Hub Lead, the hub marketing plan for approval by the Regional Marketing Team. Collaborate, together with the Marketing hub lead, with strategic partners and retail to leverage their channels and capabilities as brand amplifiers. Understand local consumer trends and insights. Identify opportunities to grow and work closely with the Regional Marketing Team to capture and feed into future plans whilst constantly analyzing brand positioning. Oversee marketing responsibilities to guide sales teams during the GTM process. Be a strong business partner with Wholesale and Retail; understanding commercial needs to execute local marketing plans that deliver business priorities. Be a brand guardian in market. Collaborate and explore new ways to provide the most elevated and premium brand experience across all channels. Measure impact of investments: KPI’s and ROI’s on all channels. Manage local marketing budget in partnership with Marketing hub lead, keeping track on spend and identify ways to drive more profitable marketing investments. Role model, the PVH Leadership Behaviors, along with inclusive and adaptive leadership. Lead & Coach to unleash the potential of your full teams. About you. You’ll hold a University Degree in Business, Marketing, Retail Marketing or equivalent in experience. You’ll have experience in Marketing, Retail/ Wholesale Marketing, or working in a Marketing Agency. You’ll have strong leadership skills with a track record of leading teams in line with the PVH Leadership behaviors. You’ll have deep knowledge and insights into the fashion industry and Stay Curious to keep abreast with market trends, future consumer behavior and e-commerce. You’ll Connect to Consumers, being led by consumer centric thinking and commercial understanding. You’ll Act with Purpose by being highly organised and having experience managing complex projects. You’ll display a hands-on mentality working with a variety of Wholesale Customers. You’ll be required to travel to London, Copenhagen and Amsterdam at least once per month for team and market visits. At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. Be part of it. PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.
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TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. About the role. The Senior Manager, Marketing Tommy Hilfiger is responsible for planning and executing the hub marketing plan, within the framework provided by the Regional Marketing Team, to ensure a consistent, on-brand experience across all different touchpoints for our local consumer across the hub (UK, Ireland, Netherlands, Nordics). Responsibilities Include but not limited to: Ensure local marketing roll-out: plan activations for O&O retail, wholesale, and pure player within the framework provided and constantly referring back to the PVH+ Plan and connection to consumer whilst ensuring alignment with the Regional Marketing Team. Take advantage of relevant local communications and influencer opportunities and coordinate the local comms, influencer and talent initiatives to create impactful plans to drive business impact. Prepare and present together with the Marketing Hub Lead, the hub marketing plan for approval by the Regional Marketing Team. Collaborate, together with the Marketing hub lead, with strategic partners and retail to leverage their channels and capabilities as brand amplifiers. Understand local consumer trends and insights. Identify opportunities to grow and work closely with the Regional Marketing Team to capture and feed into future plans whilst constantly analyzing brand positioning. Oversee marketing responsibilities to guide sales teams during the GTM process. Be a strong business partner with Wholesale and Retail; understanding commercial needs to execute local marketing plans that deliver business priorities. Be a brand guardian in market. Collaborate and explore new ways to provide the most elevated and premium brand experience across all channels. Measure impact of investments: KPI’s and ROI’s on all channels. Manage local marketing budget in partnership with Marketing hub lead, keeping track on spend and identify ways to drive more profitable marketing investments. Role model, the PVH Leadership Behaviors, along with inclusive and adaptive leadership. Lead & Coach to unleash the potential of your full teams. About you. You’ll hold a University Degree in Business, Marketing, Retail Marketing or equivalent in experience. You’ll have experience in Marketing, Retail/ Wholesale Marketing, or working in a Marketing Agency. You’ll have strong leadership skills with a track record of leading teams in line with the PVH Leadership behaviors. You’ll have deep knowledge and insights into the fashion industry and Stay Curious to keep abreast with market trends, future consumer behavior and e-commerce. You’ll Connect to Consumers, being led by consumer centric thinking and commercial understanding. You’ll Act with Purpose by being highly organised and having experience managing complex projects. You’ll display a hands-on mentality working with a variety of Wholesale Customers. You’ll be required to travel to London, Copenhagen and Amsterdam at least once per month for team and market visits. At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. Be part of it. PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.
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