Senior Marketing Analyst – D2C Luxury Travel
Salary up to £100k
London – Hybrid
We are working in exclusive partnership with a global travel business that sells luxury safari tours and adventures. A well-known company that has historically sold packages through travel agents and OTAs, is now looking to build out a newly formed D2C function. With the additional backing from a large US private equity business, they have the investment and infrastructure to scale rapidly.
The Opportunity
Having recently appointed a new CMO to own the area and chase the opportunity, they are now looking to build out the ideal organisational structure and team. This is a unique opportunity, positioned as a start-up within an established and well-funded business. All the fun, and upside growth potential to build something, but limited risk involved.
Responsibilities
The Data Lead is a high profile and priority hire for the business. As one of the initial hires in the team, there is a massive opportunity to get in on ground zero and help define the long-term strategy and contribute to the overall success. We are looking for a swiss-army knife who can build out the reporting stack - fetch the data, build the data sets and spreadsheets, as well as analysis, provide insights and influence strategic decisions.
- Build Reporting Systems: Design dashboards for all digital channels to deliver actionable insights.
- Ensure Data Accuracy: Work with teams to maintain consistent, accurate data collection and resolve discrepancies.
- Set KPIs: Collaborate with leaders to define KPIs that support business goals and provide impactful data.
- Analyse & Optimise: Conduct performance analyses and recommend data-driven improvements.
- Automate Reporting: Streamline reporting processes with tools like Tableau, Power BI, and Google Data Studio.
- Collaborate Cross-Functionally: Align with marketing, sales, and finance to meet evolving reporting needs.
- Deliver Ad-Hoc Insights: Provide on-demand analysis of performance trends and competitive insights.
Your Profile
- Proven experience at a high growth (VC/PE) D2C start-up or scale-up owning a variety of data projects.
- Experience: 6+ years in digital marketing/eCommerce data analysis, building analytics from scratch.
- Technical Skills: Proficiency in Metabase, Tableau, Power BI, Google Data Studio, or Looker; strong SQL and Excel skills; Python/R is a plus.
- Digital Marketing Knowledge: Expertise in Google Analytics, Facebook Ads, Google Ads, and CRM systems.
- Problem Solving & Communication: Proactive problem-solving approach and effective communicator with both technical and non-technical stakeholders.
- Detail-Oriented: Ensures data accuracy and completeness across reports.
How do I apply?
To apply for this outstanding opportunity, please contact Harrison Knowles at Pivotal via email at harrison@pivotallondon.co.uk
Key Skills: Growth, Data, Attribution, MMM, Tableau, Looker, SQL, Python, Digital, Performance, Marketing, PPC, Paid Social, Display, Affiliates, CRM.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law
