Senior Marketing Effectiveness Manager
Type of contract:
permanent
Location:
London
About us:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join our Global Marketing Effectiveness Team
Over the last 6 years, Diageo has invested in developing and launching a groundbreaking Marketing Effectiveness capability known as Marketing Catalyst, awarded by both the IPA in Europe and ANA in North America in 2018 for its pioneering work on marketing effectiveness. The Global Marketing Effectiveness team is the specialist group that leads the Effectiveness agenda, responsible for managing and enhancing our marketing effectiveness outputs, analysis, and tools.
About this role:
This role will be the leading functional specialist within Diageo for driving the marketing effectiveness agenda within the region and/or brand they manage. Responsibilities include establishing an Effectiveness agenda, optimizing performance goals from marketing, and developing a measurement framework for analyzing marketing effectiveness.
Your main responsibilities:
Drive delivery of the brand and/or regional marketing performance targets through utilization of Diageo’s marketing effectiveness platform.
Embed marketing effectiveness thinking and capabilities into the business and planning cycle.
Develop an integrated measurement framework to enable marketing stakeholders to understand which solutions to apply.
Work with colleagues in the marketing effectiveness team to synthesize key findings and insights into marketing performance.
Manage and continually enhance the marketing analytics program that underpins the marketing effectiveness capability.
To be successful in this role, you will need:
10 years+ experience in similar consumer marketing organizations or consultancies.
Outstanding influencing skills.
Excellent verbal and written communication skills.
Self-starter who is comfortable in a rapidly-changing environment.
Energetic, relentless drive to succeed.
Working with Us:
Flexibility is key to success. We recognize and value performance, offering our people a highly competitive Rewards and Benefits package.
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued, is crucial to our mission.
Feel inspired? Then this may be the opportunity for you.
#J-18808-Ljbffr
Type of contract:
permanent
Location:
London
About us:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join our Global Marketing Effectiveness Team
Over the last 6 years, Diageo has invested in developing and launching a groundbreaking Marketing Effectiveness capability known as Marketing Catalyst, awarded by both the IPA in Europe and ANA in North America in 2018 for its pioneering work on marketing effectiveness. The Global Marketing Effectiveness team is the specialist group that leads the Effectiveness agenda, responsible for managing and enhancing our marketing effectiveness outputs, analysis, and tools.
About this role:
This role will be the leading functional specialist within Diageo for driving the marketing effectiveness agenda within the region and/or brand they manage. Responsibilities include establishing an Effectiveness agenda, optimizing performance goals from marketing, and developing a measurement framework for analyzing marketing effectiveness.
Your main responsibilities:
Drive delivery of the brand and/or regional marketing performance targets through utilization of Diageo’s marketing effectiveness platform.
Embed marketing effectiveness thinking and capabilities into the business and planning cycle.
Develop an integrated measurement framework to enable marketing stakeholders to understand which solutions to apply.
Work with colleagues in the marketing effectiveness team to synthesize key findings and insights into marketing performance.
Manage and continually enhance the marketing analytics program that underpins the marketing effectiveness capability.
To be successful in this role, you will need:
10 years+ experience in similar consumer marketing organizations or consultancies.
Outstanding influencing skills.
Excellent verbal and written communication skills.
Self-starter who is comfortable in a rapidly-changing environment.
Energetic, relentless drive to succeed.
Working with Us:
Flexibility is key to success. We recognize and value performance, offering our people a highly competitive Rewards and Benefits package.
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued, is crucial to our mission.
Feel inspired? Then this may be the opportunity for you.
#J-18808-Ljbffr
