Hazaar: Senior Marketing Executive
About Hazaar:
Hazaar is committed to making circular consumption accessible to the 2.8 million students across the UK. We empower students to adopt habits that positively impact their lives and the planet, throughout university and beyond. Through our combined digital and on campus presence we connect students to opportunities that align with their budget and lifestyle, which enhances their university experience.
Role Overview:
As our Senior Marketing Campaign Executive, you’ll play a crucial role in expanding Hazaar’s presence and influence within the student community across UK universities. You’ll lead the execution of dynamic, data-driven marketing campaigns designed to drive user acquisition, enhance engagement, and increase in-app purchases. Focusing on social media, email marketing, and product promotion, you’ll create targeted campaigns that resonate with students across each of our university marketplaces.
We’re seeking a creative, results-oriented campaign leader with a strong background in B2C marketing and user acquisition, ideally within a fast-paced, growth-focused environment. If you’re strategic, adaptable, and passionate about making a meaningful impact, join us in shaping the future of Hazaar and circularity for the next generation. This is an exciting opportunity to drive growth as a core member of our founding team.
Key Responsibilities:
Campaign Strategy & Execution:
- Lead the full cycle of campaign planning and implementation, targeting students across our university marketplaces.
- Develop detailed campaign strategies that span multiple marketing channels, including:
- University Partnerships: Execute campaigns through partnered universities via social media, newsletters, digital screens, emails, and websites.
- Product Marketing: Run product-focused campaigns, including push notifications, emails, and social media promotions, tailored to each marketplace.
- Event Marketing: Collaborate with the events manager to drive event participation and visibility.
Content Creation & Coordination:
- Partner with content creators and university ambassadors to amplify Hazaar’s brand presence, engaging students and building brand awareness.
- Work closely with the Marketing Manager and Social Media Intern to ensure alignment across all content and key campaign initiatives.
Performance Tracking & Optimisation:
- Monitor, analyse, and report on campaign performance metrics, using insights to refine strategies for continuous improvement.
Key Skills & Qualifications:
- Proven Marketing Experience: Demonstrated experience in B2C marketing, especially in user acquisition and leading digital campaigns.
- Campaign Management: Ability to design and execute cross-channel campaigns, managing timelines and resources effectively.
- Content Creation: Skilled in using platforms including; canva, capcut, indesign, and email marketing platforms. You will also need to work with content creators to produce engaging, platform-specific content.
- Analytical Skills: Proficiency in tracking campaign metrics, interpreting data, and optimising strategies based on insights.
- Creativity & Innovation: Ability to think outside the box and create fresh, engaging marketing ideas tailored to the student demographic.
- Communication: Strong written and verbal communication skills for engaging students, partners, and internal stakeholders.
- Team Collaboration: Experience working cross-functionally within a team environment to align on shared objectives.
Ideal Candidate Traits:
- Strategic thinker with a proactive approach to problem-solving.
- Highly organised with strong attention to detail.
- Able to thrive in a dynamic, fast-paced environment.
What’s in it for you:
- £28k starting salary, dependent on experience
- Generous holiday allowance: Enjoy 32 paid days of leave, with an additional day off for your birthday.
- Professional Development: Receive an annual £300 budget to spend on further enhancing your skills and knowledge.
- Hybrid Work Location: The role is based in our Manchester office with a hybrid work arrangement.
- Start Date: Begin your exciting journey with us in January.
