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Description:
We are looking for an experienced marketeer to join us as a Senior Marketing Executive. The role will involve taking ownership of all marketing activity and plans for our community-based employability courses. You will work closely with the Head of Marketing for Employability to drive our marketing strategy and collaborate with the Employability Sales team to support more people in gaining life-changing qualifications. No two days are the same in the marketing team at Learning Curve Group. This role will involve coordinating and planning activities across both traditional and digital marketing channels, including social media campaigns, email marketing, website content, and print materials such as flyers, banners, and brochures. Role Information
DUTIES
Lead on the marketing activity for specific business streams. Create, own, and deliver successful cross-channel marketing plans. Design and develop campaigns and collaterals. Work closely with operational directors to align marketing and learner recruitment strategies with wider business strategies. Ensure all marketing materials, including the website, for your business streams are up to date and adhere to brand guidelines. Support the wider team of marketing executives to develop their skills. Assist with internal and external events where appropriate. Track ROI for all marketing activity. Use data to improve future campaigns. Consider and be aware of budgets. Conduct competitor analysis and reporting. Communicate as the lead contact with external stakeholders and clients (where applicable) in a positive and productive way. Comply with the company’s policies and procedures and maintain close liaison with all departments. Conduct your role in line with the company values and expected behaviours. Implement and comply with the Safeguarding and Health and Safety Policies. Maintain confidentiality and professionalism at all times. Promote equal opportunities and recognition of diversity throughout the company. GENERIC DUTIES
Conduct your role in line with the company values and expected behaviours. Promote equal opportunities and recognition of diversity throughout the company. Comply with the Safeguarding, Prevent, and Health and Safety Policies and be vigilant to potential concerns and risks. Ensure confidentiality and professionalism at all times. Provide learners, customers, and colleagues with support and guidance as part of your everyday role. Working Flexibly
If the working hours, days, or times don't quite meet your needs, please contact us to see if we can accommodate working flexibly. Essential Criteria
We love to develop our people, so even if you don't meet 100% of the essential criteria, we strongly encourage you to apply. A confident marketeer with a real desire to suggest and drive improvements. Strong graphic design skills - experienced with Adobe Creative Suite (Photoshop and InDesign) and Canva (experience in Illustrator is desirable). Excellent copywriting skills. Experienced with PPC advertising (Meta Ads, Google Ads, etc.). Experienced with social media scheduling tools (e.g., Hootsuite). Experienced with email marketing tools and data segmentation (experience with Klaviyo is a bonus). Knowledge of CRM systems (e.g., Salesforce). Ability to quickly understand new and complex information. Good time management abilities and able to work on multiple projects simultaneously. Ability to work under pressure and deliver results. Quality conscious and creative with a good eye for detail. Important Qualities:
Creative - ability to think creatively to produce new ideas and concepts. Working to deadlines - good time management skills, able to work well under pressure. Results driven - ability to report ROI from marketing activity. Team player - ability to work as part of a close-knit team. Excellent communication skills - able to work with internal stakeholders and external partners. Enthusiastic – ready to roll up your sleeves and get stuck in. Flexible - able to adapt quickly to changing circumstances. Why work for Learning Curve Group?
There are many reasons that make Learning Curve Group a fantastic place to work! Although we have great benefits, one of our biggest perks is the incredible People & Culture we have created. In addition to working for a company listed as one of the top 100 companies to work for over the last five years, you'll have access to the following benefits: 26 days annual leave + Bank Holidays. Buy & Sell an additional 5 days each year. Length of service annual leave increments starting at 2 years. Healthcare Scheme. Tech Scheme. Ikea Scheme. Cycle to work Scheme. Paid Volunteer day each year. Early Finish Fridays on the last Friday of every month. Student / Teacher Discount. Uniform. HEAD OFFICE PERKS
These perks are available to all staff when they attend our incredible Head Office space: Electric Car charging points. Free fruit, coffee, and tea. Onsite shower. Prayer room on request or list of nearest available places of worship. EQUAL OPPORTUNITIES
As an equal opportunity employer, we positively encourage applications from suitably qualified candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity. Recruitment Checks
As this role will not include regulated activity with learners, a DBS is not required. However, you will be required to provide satisfactory references and prove your eligibility to work in the UK.
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We are looking for an experienced marketeer to join us as a Senior Marketing Executive. The role will involve taking ownership of all marketing activity and plans for our community-based employability courses. You will work closely with the Head of Marketing for Employability to drive our marketing strategy and collaborate with the Employability Sales team to support more people in gaining life-changing qualifications. No two days are the same in the marketing team at Learning Curve Group. This role will involve coordinating and planning activities across both traditional and digital marketing channels, including social media campaigns, email marketing, website content, and print materials such as flyers, banners, and brochures. Role Information
DUTIES
Lead on the marketing activity for specific business streams. Create, own, and deliver successful cross-channel marketing plans. Design and develop campaigns and collaterals. Work closely with operational directors to align marketing and learner recruitment strategies with wider business strategies. Ensure all marketing materials, including the website, for your business streams are up to date and adhere to brand guidelines. Support the wider team of marketing executives to develop their skills. Assist with internal and external events where appropriate. Track ROI for all marketing activity. Use data to improve future campaigns. Consider and be aware of budgets. Conduct competitor analysis and reporting. Communicate as the lead contact with external stakeholders and clients (where applicable) in a positive and productive way. Comply with the company’s policies and procedures and maintain close liaison with all departments. Conduct your role in line with the company values and expected behaviours. Implement and comply with the Safeguarding and Health and Safety Policies. Maintain confidentiality and professionalism at all times. Promote equal opportunities and recognition of diversity throughout the company. GENERIC DUTIES
Conduct your role in line with the company values and expected behaviours. Promote equal opportunities and recognition of diversity throughout the company. Comply with the Safeguarding, Prevent, and Health and Safety Policies and be vigilant to potential concerns and risks. Ensure confidentiality and professionalism at all times. Provide learners, customers, and colleagues with support and guidance as part of your everyday role. Working Flexibly
If the working hours, days, or times don't quite meet your needs, please contact us to see if we can accommodate working flexibly. Essential Criteria
We love to develop our people, so even if you don't meet 100% of the essential criteria, we strongly encourage you to apply. A confident marketeer with a real desire to suggest and drive improvements. Strong graphic design skills - experienced with Adobe Creative Suite (Photoshop and InDesign) and Canva (experience in Illustrator is desirable). Excellent copywriting skills. Experienced with PPC advertising (Meta Ads, Google Ads, etc.). Experienced with social media scheduling tools (e.g., Hootsuite). Experienced with email marketing tools and data segmentation (experience with Klaviyo is a bonus). Knowledge of CRM systems (e.g., Salesforce). Ability to quickly understand new and complex information. Good time management abilities and able to work on multiple projects simultaneously. Ability to work under pressure and deliver results. Quality conscious and creative with a good eye for detail. Important Qualities:
Creative - ability to think creatively to produce new ideas and concepts. Working to deadlines - good time management skills, able to work well under pressure. Results driven - ability to report ROI from marketing activity. Team player - ability to work as part of a close-knit team. Excellent communication skills - able to work with internal stakeholders and external partners. Enthusiastic – ready to roll up your sleeves and get stuck in. Flexible - able to adapt quickly to changing circumstances. Why work for Learning Curve Group?
There are many reasons that make Learning Curve Group a fantastic place to work! Although we have great benefits, one of our biggest perks is the incredible People & Culture we have created. In addition to working for a company listed as one of the top 100 companies to work for over the last five years, you'll have access to the following benefits: 26 days annual leave + Bank Holidays. Buy & Sell an additional 5 days each year. Length of service annual leave increments starting at 2 years. Healthcare Scheme. Tech Scheme. Ikea Scheme. Cycle to work Scheme. Paid Volunteer day each year. Early Finish Fridays on the last Friday of every month. Student / Teacher Discount. Uniform. HEAD OFFICE PERKS
These perks are available to all staff when they attend our incredible Head Office space: Electric Car charging points. Free fruit, coffee, and tea. Onsite shower. Prayer room on request or list of nearest available places of worship. EQUAL OPPORTUNITIES
As an equal opportunity employer, we positively encourage applications from suitably qualified candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity. Recruitment Checks
As this role will not include regulated activity with learners, a DBS is not required. However, you will be required to provide satisfactory references and prove your eligibility to work in the UK.
#J-18808-Ljbffr
