Salary: £30,000 - £35,000
Location: Brighton, East Sussex
Work Arrangement: Hybrid - 3 days office based, 2 days work from home
We are looking for a Senior Marketing Executive with a consumer-focused marketing campaign background to join a successful and growing Brighton-based company. You will be creating and delivering email marketing campaigns (automation, A/B testing, and customer lifecycle) as well as owning social media activity, including community management and both paid and organic campaigns to nurture and convert customers. Additionally, you will deliver B2C-focused integrated campaigns with a customer acquisition focus to drive engagement and sales. You will join a marketing team of four, a collaborative and talented group where you will also liaise with agencies for design and paid media activity. Responsibilities for this Senior Marketing Executive job include: Work with the marketing team to plan and deliver multi-channel marketing campaigns. Own email marketing using HubSpot, driving lead nurturing, marketing automation, A/B testing, and email optimization. Lead and manage social media activity across channels, including content schedules, community management, engagement, and moderation. Work with agencies for paid media activity. Manage the production of all promotional marketing and communication activities. Collaborate with design agencies for online and offline advertising. Support the planning and implementation of website strategies. Edit and proofread copy created by marketing team members. For this Senior Marketing Executive job you will need: Degree educated or equivalent marketing qualification. Experience in email marketing campaign setup and delivery, including automation campaigns. Experience in social media, developing and growing audiences, analyzing data, and identifying trends and opportunities. Experience working with both CMS and CRM systems. Knowledge of paid social media and PPC would be an advantage but not essential. A background as a Senior Marketing Executive with multi-channel campaign experience to drive B2C leads and brand engagement. Experience in Travel, Retail, Financial Services, or Education for consumer audiences could be beneficial but not essential. The company offers 25 days holiday plus bank holidays and other perks.
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