Senior Marketing Executive

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Full time
Location: West Kilbride
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Job offered by: Forward Role
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Want to work for a very collaborative business who are specialists in their field? In a broad Marketing Executive role covering all channels? Reporting to the founder of the business? The Marketing Executive has overall responsibility for all marketing activity including developing marketing collateral and designing and delivering effective marketing campaigns that promote the Company's products and services. Target markets include new clients, existing clients and internal staff. Key Tasks and Responsibilities Working with the Creative Director to develop the marketing plan to achieve the Company’s marketing strategy. Producing effective marketing collateral including decks and credibility documents. Designing and implementing internal and external marketing campaigns and taking full responsibility for the delivery of these campaigns. Responsible for digital marketing including all social media activity, website and content. Adhering to the marketing budget. Monitoring campaign performance and identifying what has worked, what hasn’t and implementing any solutions required. Organising promotional events, exhibitions and other marketing activities. Researching, identifying and attending appropriate networking activities. Working with agencies and ensuring they deliver quality work in the agreed timescales. Managing the CRM system to help segment target markets. Compiling relevant performance statistics and providing information, as required, to the Creative Director. Specific Key Skills A relevant formal qualification preferred. Experience of working in a service environment. Willingness to make decisions and take responsibility. Excellent verbal and written communication skills. Good organisational and planning skills. Creative with an interest in design. Passionate about customer service. Excellent time management skills. Ability to use own initiative when working alone. Good problem-solving and analytical skills.

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