Job Description
Primary Function of Position: This position will implement and execute marketing programs for the region and drive adoption and growth of
da Vinci
Ò
surgical procedures. The focus will be in the strategic growth area of General Surgery, including Colorectal (oncology and benign), Upper GI, HPB, Bariatrics, and Hernia. The Senior Marketing Manager is also expected to work with a cross-functional regional sales and training team, closely collaborating with the European marketing group and other departments including Medical Affairs, Clinical Affairs, FSO, GPA, GAVE, and MACA. The primary function of this position is to execute the following global marketing standards at a country/regional level: Understand your market:
Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques, and KOLs. Maintain alignment on target procedures/products:
Help define what is being driven and why within the commercial organization and keep all teams focused on this “commercial strategy.” Build Value Props Stories, Tools, Events and Engage 3Ps:
(Physician, Patient, Provider) with them - targeted in the right sequence. Develop Speaker/Teacher/Executive KOLs:
with strong technique, outcomes, and use of advanced technology. Quantify the impact (QTI):
clinical, economic, strategic evidence of key da Vinci surgeons/hospitals as references. Align with relevant Surgical and Executive societies:
on da Vinci surgery to ensure support and partnership. Roles and Responsibilities: Understand your market:
Develop and execute regional/country marketing tactics with a focus on General Surgery. This will include detailed activities to be implemented in a defined timeline and budget, with strong collaboration with the European marketing team and local sales leadership. Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting, and regional action planning purposes. Maintain alignment on target procedures/products:
Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goals. Collaborate with the Training department to identify and support the development of the regional sales team. Deliver content for regional company meetings. Build Value Props Stories, Tools, Events and Engage 3Ps:
Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures/sales quotas, products, and system sales. Develop Speaker/Teacher/Executive KOLs. Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of
da Vinci
Ò
Surgery. Develop and approve proctors based on surgical, clinical, and teaching expertise to implement safe and effective reproducible surgical techniques with improved clinical outcomes. Quantify the impact (QTI) – Clinical, economic, strategic evidence:
Work closely with the Regional MACA team to assist in the development and execution of cost-effectiveness/value strategies in key markets. Collect, analyze, and share competitive data for strategic positioning and initiatives. Validate Clinical and Economic data with reference case observation center, key surgeon champions (KOLs), and proctors. Align with relevant Surgical and Executive societies:
Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion, and presence. Develop and implement impactful training curricula in collaboration with relevant societies with a strong focus on General Surgery. Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic). Lead cross-functional teams to deliver high-value marketing projects and programs. Deliver impactful presentations to senior and executive Intuitive leadership.
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Primary Function of Position: This position will implement and execute marketing programs for the region and drive adoption and growth of
da Vinci
Ò
surgical procedures. The focus will be in the strategic growth area of General Surgery, including Colorectal (oncology and benign), Upper GI, HPB, Bariatrics, and Hernia. The Senior Marketing Manager is also expected to work with a cross-functional regional sales and training team, closely collaborating with the European marketing group and other departments including Medical Affairs, Clinical Affairs, FSO, GPA, GAVE, and MACA. The primary function of this position is to execute the following global marketing standards at a country/regional level: Understand your market:
Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques, and KOLs. Maintain alignment on target procedures/products:
Help define what is being driven and why within the commercial organization and keep all teams focused on this “commercial strategy.” Build Value Props Stories, Tools, Events and Engage 3Ps:
(Physician, Patient, Provider) with them - targeted in the right sequence. Develop Speaker/Teacher/Executive KOLs:
with strong technique, outcomes, and use of advanced technology. Quantify the impact (QTI):
clinical, economic, strategic evidence of key da Vinci surgeons/hospitals as references. Align with relevant Surgical and Executive societies:
on da Vinci surgery to ensure support and partnership. Roles and Responsibilities: Understand your market:
Develop and execute regional/country marketing tactics with a focus on General Surgery. This will include detailed activities to be implemented in a defined timeline and budget, with strong collaboration with the European marketing team and local sales leadership. Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting, and regional action planning purposes. Maintain alignment on target procedures/products:
Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goals. Collaborate with the Training department to identify and support the development of the regional sales team. Deliver content for regional company meetings. Build Value Props Stories, Tools, Events and Engage 3Ps:
Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures/sales quotas, products, and system sales. Develop Speaker/Teacher/Executive KOLs. Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of
da Vinci
Ò
Surgery. Develop and approve proctors based on surgical, clinical, and teaching expertise to implement safe and effective reproducible surgical techniques with improved clinical outcomes. Quantify the impact (QTI) – Clinical, economic, strategic evidence:
Work closely with the Regional MACA team to assist in the development and execution of cost-effectiveness/value strategies in key markets. Collect, analyze, and share competitive data for strategic positioning and initiatives. Validate Clinical and Economic data with reference case observation center, key surgeon champions (KOLs), and proctors. Align with relevant Surgical and Executive societies:
Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion, and presence. Develop and implement impactful training curricula in collaboration with relevant societies with a strong focus on General Surgery. Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic). Lead cross-functional teams to deliver high-value marketing projects and programs. Deliver impactful presentations to senior and executive Intuitive leadership.
#J-18808-Ljbffr
