Senior Media Manager

IMA Life Hybrid and flexible working policy Career development opportunities with dedicated L&D budget Competitive salary Member of the Institute of Practitioners for Advertising Healthcare Cash Plan Christmas Closure A working environment that champions ED&I Disability Confident Accredited employer Careers after Babies partner and Menopause Workplace Pledge employer Access to Coaching Cycle to work scheme Employee discounts e.g. gym memberships Global office locations Vibrant agency environment with regular social and wellbeing activities Internal employee forum About the team The IMA Media team help clients connect their advertising to the target audience through paid media channels. We start by gathering audience insight in terms of who they are, what they look like, and what media they consume. Once we have that information we begin media planning using our bespoke planning process. We select media based on its ability to resonate with and deliver to the audience, always remaining relevant in terms of context and mindset. Summary of the role As a Senior Media Manager at IMA you will be responsible for the day-to-day running of client business, using high levels of initiative to deliver effective media planning, implementation, and optimisation across all paid media channels for our clients. This role requires experience in leading account management and formulation of short to long-term client strategy, as well as people and team management. You will also drive integration with wider teams such as strategy, creative, and digital. Some responsibilities of the Senior Media Manager role will include: Formulate media solutions/plans according to client needs/objectives, by researching, planning, and buying media across all channels. Support TV specialists with TV strategy, planning & rationale, leading on AV sponsorship negotiations across the media team. Co-ordinate media planning insight and strategy development for clients, managing the gathering of audience insight whether it be from research or data. Ensure that effectiveness is considered throughout your processes. You will thoroughly understand KPIs and how to measure them. Take a major role in the construction of pitch documents and client proposals. Offer senior manager level support on client accounts, developing strong relationships and acting as the trusted advisor on media-related briefs. Ready to make your mark as our new Senior Media Manager? Applications this way please. Just a heads up that we don't hire through recruitment agencies, so if you'd like to be considered for a role, please only apply directly as we'd still like to hear from you! #LI-Hybrid IMA actively encourages applications from disabled people and will provide any reasonable adjustments required for you to interview with us.

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