Senior OEB E-Commerce and Digital Performance Manager
We’re Kingfisher, a team made up of over 78,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. We have ambitions to become the leading home improvement company and grow the largest community of home improvers in the world. At Kingfisher, our customers come from all walks of life, and so do we. We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation. We are open to flexible and agile working, both of hours and location. Therefore, we offer colleagues a blend of working from home and our offices. This role can be based in the UK or France. The Senior OEB (own exclusive brands) E-commerce and Digital Performance Manager is a strategic leader and mentor within the Brand, Content, and Digital team. As a subject matter expert in e-commerce, digital marketing, and customer-centric online experiences, the role champions best practices and innovation for our own exclusive brands across Kingfisher’s banners (B&Q, Screwfix, Castorama etc.) and digital platforms. The role is responsible for defining and executing the e-commerce and digital strategy for own exclusive brands, focusing on maximising visibility, findability, and growth across all digital touchpoints, including banner websites, standalone brand sites, marketplaces, social media, and internal channels. Responsibilities
Lead the creation and execution of the own exclusive brand digital content and e-commerce strategy, ensuring alignment with the Group’s e-commerce and Digital Content Center of Excellence ambitions. Champion and educate peers on e-commerce, digital marketing, and social media best practices, fostering innovation and knowledge-sharing across the Brand, content and digital team. Identify strategic opportunities, build compelling cases, and lead initiatives to enhance visibility and growth across key areas, including performance marketing, retail media, marketplaces, and on-site ratings and reviews. Lead all aspects of the Social Media activities in crafting the OEB social media strategy, content calendar, and execution of paid, influencer, and creator campaigns. Partner with banners ecommerce teams, Group Digital Analytics and OEB Performance Analyst teams to ensure data-driven decisions inform strategies and deliver tangible results. Minimum Requirements
Proven experience of working in a digital, marketing or content strategy role with exposure to multiple types of channels. Experience in managing tech focused or enabled agencies. A great storyteller, extremely organised and comfortable managing, tracking and reporting on various projects at the same time in a fast-paced environment. Core Values
Be Customer Focused:
constantly improving our customers’ experience. Be Human:
leading with purpose, humanity and care. Be Curious:
thrive on learning, thinking beyond the obvious. Be Agile:
building trust and empowering people to work with agility. Be Inclusive:
inspiring diverse teams to achieve together. Be Accountable:
owning the plan, delivering results and growth. At Kingfisher, we value the perspectives that any new team members bring, and we want to hear from you. We encourage you to apply for one of our roles even if you do not feel you meet 100% of the requirements. In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination! We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here! We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career. Interested? Great, apply now and help us to Power the Possible.
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We’re Kingfisher, a team made up of over 78,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. We have ambitions to become the leading home improvement company and grow the largest community of home improvers in the world. At Kingfisher, our customers come from all walks of life, and so do we. We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation. We are open to flexible and agile working, both of hours and location. Therefore, we offer colleagues a blend of working from home and our offices. This role can be based in the UK or France. The Senior OEB (own exclusive brands) E-commerce and Digital Performance Manager is a strategic leader and mentor within the Brand, Content, and Digital team. As a subject matter expert in e-commerce, digital marketing, and customer-centric online experiences, the role champions best practices and innovation for our own exclusive brands across Kingfisher’s banners (B&Q, Screwfix, Castorama etc.) and digital platforms. The role is responsible for defining and executing the e-commerce and digital strategy for own exclusive brands, focusing on maximising visibility, findability, and growth across all digital touchpoints, including banner websites, standalone brand sites, marketplaces, social media, and internal channels. Responsibilities
Lead the creation and execution of the own exclusive brand digital content and e-commerce strategy, ensuring alignment with the Group’s e-commerce and Digital Content Center of Excellence ambitions. Champion and educate peers on e-commerce, digital marketing, and social media best practices, fostering innovation and knowledge-sharing across the Brand, content and digital team. Identify strategic opportunities, build compelling cases, and lead initiatives to enhance visibility and growth across key areas, including performance marketing, retail media, marketplaces, and on-site ratings and reviews. Lead all aspects of the Social Media activities in crafting the OEB social media strategy, content calendar, and execution of paid, influencer, and creator campaigns. Partner with banners ecommerce teams, Group Digital Analytics and OEB Performance Analyst teams to ensure data-driven decisions inform strategies and deliver tangible results. Minimum Requirements
Proven experience of working in a digital, marketing or content strategy role with exposure to multiple types of channels. Experience in managing tech focused or enabled agencies. A great storyteller, extremely organised and comfortable managing, tracking and reporting on various projects at the same time in a fast-paced environment. Core Values
Be Customer Focused:
constantly improving our customers’ experience. Be Human:
leading with purpose, humanity and care. Be Curious:
thrive on learning, thinking beyond the obvious. Be Agile:
building trust and empowering people to work with agility. Be Inclusive:
inspiring diverse teams to achieve together. Be Accountable:
owning the plan, delivering results and growth. At Kingfisher, we value the perspectives that any new team members bring, and we want to hear from you. We encourage you to apply for one of our roles even if you do not feel you meet 100% of the requirements. In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination! We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here! We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career. Interested? Great, apply now and help us to Power the Possible.
#J-18808-Ljbffr
