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Description
monday.com is scaling its partner-led business across EMEA and is seeking an experienced Senior Partner Marketing Manager to lead marketing initiatives in this critical region. This high-impact role requires a blend of strategic thinking, program management, and hands-on execution, with a focus on developing and executing an effective partner-led marketing plan to drive pipeline and revenue through the partner ecosystem. Based out of our London office and Reporting to the EMEA Marketing Director, you will play a key role in supporting the region's go-to-market strategies and aligning with revenue targets.
Please note, this role requires attending our London office 3 days a week*
About The Role
Responsibilities:
Develop and Execute Partner Marketing Strategy:
Design and implement a partner marketing strategy for EMEA, focused on driving pipeline and revenue through Solution Partners, Distribution Partners, and Cloud Partners.
Manage the regional partner budget and Marketing Development Funds (MDF) allocation to maximize pipeline generation and ensure efficient use of resources.
Plan and execute a mix of partner-led events, conference sponsorships, webinars, customer marketing campaigns, and outbound programs to engage the partner ecosystem.
Regional Event and Campaign Management:
Lead the partner-led event strategy for EMEA in collaboration with partnership, field, and event production teams.
Develop and oversee an annual marketing plan for key cloud partners (e.g., AWS), effectively leveraging MDF and coordinating with cloud partner marketing managers.
Act as the primary marketing contact across the EMEA partner ecosystem, prioritizing partner engagement based on revenue potential.
Cross-functional and Strategic Collaboration:
Identify opportunities to integrate partners into EMEA's regional marketing initiatives, including campaigns and larger events.
Align with the global partner marketing team to advocate for EMEA needs and priorities, ensuring adequate support and resources.
Support global events like the Annual Global Partner Kick-Off and EMEA Partner Days.
Performance Tracking and Analysis:
Track, report, and analyze the effectiveness of all partner marketing activities, using data to drive continuous improvement.
Utilize metrics and insights to enhance partner marketing efficiencies, delivering measurable results aligned with regional goals.
Requirements
Your Experience & Skills:
4+ years of experience in partner marketing, preferably within the B2B SaaS space.
Deep understanding of EMEA markets and regional nuances.
Experience working with cloud partner ecosystems, such as AWS, Google Cloud Platform (GCP), or Microsoft Azure.
Proven experience in managing marketing events and budgets.
Strategic mindset with strong tactical execution abilities.
Excellent organizational skills and ability to manage multiple projects and stakeholders in a dynamic environment.
Fluency in French, German, Dutch, or Swedish is advantageous
Experience in Benelux and Nordics is advantageous
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