Senior Planner

HH Global Creative + Digital is looking for a CRM/ Data Planner to join the team. The role will involve leading and working on CRM programmes and campaigns, providing consultancy to clients on consumer data initiatives and providing best practice advice to help meet their marketing challenges. A senior, client facing role, the Planner will be a confident presenter able to articulate complex data-driven insights into clear and compelling proposals. Key r esponsibilities Develop data strategies, campaign plans and consumer journeys in order to support communication activities. Confidently present proposals and analysis projects to senior clients, using storytelling to excite and inspire. Ensure all outputs such as marketing strategy, analysis or technology solution satisfy the business requirements. Write comprehensive briefs to reflect client requirements. Support the account team in identifying and developing opportunities within existing clients for growth. Identify projects’ potential issues for client or third parties and propose solution options for agreement with internal teams, senior management (where necessary) and client. Provide accurate work assessments to deliver on time to maximise revenue opportunities. Select the most appropriate data advice to support the client’s business objectives. Knowledge, Skills + Experience Minimum of 2-3 years’ CRM / data strategy / planning experience. Practical and hands-on experience of planning and analysing multi-channel marketing activity, with a focus on email. Sound experience of working with high profile clients (ideally both B2B and B2C, across several industry sectors) at a senior level. Considerable and recent experience of leading large scale multi-channel marketing campaign/ technology/ data management/ BI projects within the Data Marketing industry. Communicating – able to work and communicate well with non-data literate or data literate stakeholders at any level, to show how data insights can support customer engagement strategies. Able to read an audience, balancing delivery between the macro and micro picture, happy to go into the detail but equally comfortable providing a ‘helicopter’ view to get the key points across and generate consensus among a senior audience. Able to present in an articulate and engaging way – able to take ideas and make them come alive in presentations using software and visual aids. Sound analytical understanding and ability to translate analysis into insights, into action. Able to sell and influence clients and internal stakeholders using different techniques and approaches. Able to build strong relationships based on mutual trust and respect. Have a general understanding of relational databases and single customer view creation. Have a detailed knowledge of the range of data sources available in the marketplace and how they can be applied to develop insight, campaign planning and reporting. Understand how digital, social and offline data can be integrated into CRM programmes. Proactive, resourceful, capable of multi-tasking and problem solving under pressure. Have a sound industry knowledge, keeping abreast of developments that may impact our clients. We thank all applicants in advance for their interest in this position.

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Please note that we carry out a variety of pre-employment background checks, which are appropriate for the country that you are based in. These may include some of the following; employment history, right to work, identity and validity of professional qualifications (if applicable) checks. In some countries, criminal background, sanction file and / or CIFAS checks may apply. If you have any questions relating to this, please reach out to HR.EMEA@hhglobal.com in the first instance. #J-18808-Ljbffr