Leading media agency is hiring for a Senior Planning Manager.
Responsibilities:
Lead the end-to-end planning process and present the RTBs to clients. Manage Senior Associates - Media Planners, responsible for development and learning progression of any direct reports. Develop strategic communications frameworks that are well integrated with offline media and the wider marketing strategy. Interpret and articulate market and customer insight to support and justify media laydowns. Work with the media planner and the internal research team to analyse data trends and client performance. Review media laydown periodically using campaign performance data. Define custom measurement frameworks and PCA templates with relevant teams. Lead case study material collation for external and internal circulation, showcasing effective integrated marketing strategies. Minimum Requirements:
4+ years’ experience within a digital media agency. Experience in leading media planning and growing client relationships. Practical experience managing and directing strategy on search, social, and programmatic campaigns. Management of multiple work streams/team members. Good track record of developing media planning on multi-channel accounts. Professional communication and presentation skills with senior stakeholders (internal & external). Proven understanding of different marketing capabilities including Search Marketing, Display, Social, Online video, CTV, and Analytics. An understanding of ATL marketing. Knowledge of planning and insight tools such as TGI, GWI, SimilarWeb, YouGov, and media planning tools.
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Lead the end-to-end planning process and present the RTBs to clients. Manage Senior Associates - Media Planners, responsible for development and learning progression of any direct reports. Develop strategic communications frameworks that are well integrated with offline media and the wider marketing strategy. Interpret and articulate market and customer insight to support and justify media laydowns. Work with the media planner and the internal research team to analyse data trends and client performance. Review media laydown periodically using campaign performance data. Define custom measurement frameworks and PCA templates with relevant teams. Lead case study material collation for external and internal circulation, showcasing effective integrated marketing strategies. Minimum Requirements:
4+ years’ experience within a digital media agency. Experience in leading media planning and growing client relationships. Practical experience managing and directing strategy on search, social, and programmatic campaigns. Management of multiple work streams/team members. Good track record of developing media planning on multi-channel accounts. Professional communication and presentation skills with senior stakeholders (internal & external). Proven understanding of different marketing capabilities including Search Marketing, Display, Social, Online video, CTV, and Analytics. An understanding of ATL marketing. Knowledge of planning and insight tools such as TGI, GWI, SimilarWeb, YouGov, and media planning tools.
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