Senior PR Manager

Join us as Senior Public Relations Manager to help communicate the bank’s strategy and objectives effectively to relevant external stakeholders. This is a permanent VP role delivering the external communications strategy for Barclays Private Bank & Wealth Management. The successful candidate will promote, protect, and defend the Bank and manage the delivery of external communications activity across a range of topics. The ideal candidate must have: Extensive experience in media relations, gained either in agency or in-house, covering a fast-moving, proactive, and reactive news environment. Outstanding interpersonal and stakeholder management skills and a team-focused approach. Experience in advising senior executives and handling high-profile communications. Experience in delivering strategic news flow and in creative storytelling. Established journalist relationships and an in-depth understanding of traditional (UK and international) and digital media. Knowledge of and experience in financial services highly desirable. Experience in writing and developing content for digital channels. Outstanding written and verbal communication skills, with the ability to align messaging with broader corporate objectives. Proven ability to manage sensitive issues and protect corporate reputation. Experience in agency and budget management. You may be assessed on key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills. Purpose of the role: To communicate execution of the bank’s strategy and objectives effectively to the relevant external stakeholders. Accountabilities: Delivery and execution of the bank’s external communications strategy so that messages are communicated effectively to the relevant stakeholders across multiple channels, both owned and earned. Development of strategy aligned campaigning/tactical content/news flow that clearly and effectively communicates the bank's values, goals, and objectives to the public. Maintenance of external stakeholder relationships, such as media outlets and industry groups, so that messages communicated through press releases, owned channels, and media statements correctly demonstrate the bank’s strategy values and reputation. Reputational risk minimisation and management for the Bank and its senior leadership through effective advice of risk mitigation, and effective management of negative news flow/crisis issues. Vice President Expectations: To contribute or set strategy, drive requirements, and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures. If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. OR for an individual contributor, they will be a subject matter expert within their own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identifying the need for the inclusion of other areas of specialization to complete assignments. Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment. Manage and mitigate risks through assessment, in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Demonstrate comprehensive understanding of the organization functions to contribute to achieving the goals of the business. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies. Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.

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