Senior Product Marketing Manager (B2B) – Hybrid 1 day a week London – Perm - £55-£60K
Are you an experienced B2B marketing professional with a proven track record of driving revenue and leading high-performing teams?
We are looking for a
Senior Product Marketing Manager (B2B)
to lead and execute innovative marketing strategies that fuel growth across sponsorships, exhibitions, advertising, and product subscriptions. As a Senior Product Marketing Manager, you will take ownership of crafting and implementing strategies that deliver impactful, data-driven campaigns. You’ll work cross-functionally with sales, editorial, and events teams to ensure alignment and optimise marketing initiatives. Managing a talented team, you’ll contribute to shaping and delivering a vision that enhances revenue and ROI while championing creativity and innovation. Key Responsibilities Develop and execute targeted B2B marketing strategies to drive lead generation, engagement, and retention. Collaborate with stakeholders to align marketing strategies with organisational goals. Optimise campaign performance using tools like Salesforce, Pardot, and Adestra. Lead a team of marketers, providing mentorship and fostering a culture of excellence. Utilise marketing automation and segmentation to improve personalisation and efficiency. Create compelling collateral, including media packs, case studies, and infographics. Leverage data insights to refine strategies and support decision-making. Monitor emerging trends and competitor activity to stay ahead of the curve. What You’ll Bring 5+ years in B2B marketing, with a focus on marketing strategy, campaign execution, and team management. Experience working closely with the sales team and providing advice and guidance Demonstrated ability to lead and mentor a small team to achieve shared goals. Strong analytical capabilities, excellent project management, and a proven ability to deliver results. Budget management skills Hands-on experience with Salesforce, Pardot, Power BI, and marketing automation tools. A self-starter with innovative ideas and the ability to thrive in a dynamic, fast-paced environment.
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Senior Product Marketing Manager (B2B)
to lead and execute innovative marketing strategies that fuel growth across sponsorships, exhibitions, advertising, and product subscriptions. As a Senior Product Marketing Manager, you will take ownership of crafting and implementing strategies that deliver impactful, data-driven campaigns. You’ll work cross-functionally with sales, editorial, and events teams to ensure alignment and optimise marketing initiatives. Managing a talented team, you’ll contribute to shaping and delivering a vision that enhances revenue and ROI while championing creativity and innovation. Key Responsibilities Develop and execute targeted B2B marketing strategies to drive lead generation, engagement, and retention. Collaborate with stakeholders to align marketing strategies with organisational goals. Optimise campaign performance using tools like Salesforce, Pardot, and Adestra. Lead a team of marketers, providing mentorship and fostering a culture of excellence. Utilise marketing automation and segmentation to improve personalisation and efficiency. Create compelling collateral, including media packs, case studies, and infographics. Leverage data insights to refine strategies and support decision-making. Monitor emerging trends and competitor activity to stay ahead of the curve. What You’ll Bring 5+ years in B2B marketing, with a focus on marketing strategy, campaign execution, and team management. Experience working closely with the sales team and providing advice and guidance Demonstrated ability to lead and mentor a small team to achieve shared goals. Strong analytical capabilities, excellent project management, and a proven ability to deliver results. Budget management skills Hands-on experience with Salesforce, Pardot, Power BI, and marketing automation tools. A self-starter with innovative ideas and the ability to thrive in a dynamic, fast-paced environment.
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