Join an exciting new company within the digital media industry, bringing advertisers and agencies a unique platform that has access to exclusive brand-safe premium inventory. Using their 1st party data to identify and isolate target audiences to match campaign goals.
You will be the 1st programmatic trader to join the team, where you will champion their efforts in tapping into their vast pool of premium inventory, isolating audiences for the campaigns you will be managing.
You will take responsibility for trading their programmatic campaigns, managing them from start to finish. Your efforts will be focused on the initial planning of the campaigns, selecting the inventory best suited to your campaign, along with mid-campaign optimisations to keep them on target.
Responsibilities:
Trade programmatic campaigns from start to finish.
Plan campaigns and select appropriate inventory.
Implement mid-campaign optimisations.
Identify and isolate target audiences using 1st party data.
Conduct campaign analysis to ensure effectiveness.
Qualifications:
Programmatic trading experience, ideally from a trading desk or DSP.
Familiarity with at least one major DSP.
Strong analytical skills and ability to identify target audiences.
Knowledge of various optimisation strategies.
Salary:
£40-50k plus 20% bonus & benefits
#J-18808-Ljbffr
£40-50k plus 20% bonus & benefits
#J-18808-Ljbffr
