Senior Social Media Manager - BBC Radio 1, BBC 1Xtra, BBC Asian Network
Brands, Marketing and Audiences
Permanent - Full Time
Location: Salford or London (Hybrid role)
Job Reference : 20894
Band:
D
Salary:
£56,250 - £63,000 depending on relevant skills, knowledge and experience.
Job Closing Date: Sunday 26th January 2025
THE ROLE We’re looking for a senior social media manager, who has a love of music and radio to join our team. You will be leading social media teams, running high profile channels at scale and have experience of working with music artists, broadcasters, creators, or music labels to reach audiences. You will help with our planning, strategy, and telling the story of your work to internal and external audiences. You will develop multiple tactics to engage with younger audiences and help them discover radio, podcasts, and music on BBC Sounds and iPlayer.
Main Responsibilities
Provide leadership for a portfolio of radio networks social media output and run multiple channels.
The line management of a team of social media managers and execs.
Commission and oversee the delivery of content from multiple suppliers to ensure that we are set up to succeed with our ambitious social growth plans for 2025.
Be responsible and sign off the editorial output of your teams subject to the BBC’s guidelines.
Work closely with multiple stakeholders including the Heads and Editors of your respective radio networks to align priorities and report back on activity and performance as required.
Establish editorial best practice for the networks’ social presences and leading the adoption of these practices with your team.
You will champion innovation, closely monitor platform changes, and ensure your teams are prepared for change that helps with short- and medium-term growth.
Provide creative planning and idea generation for key radio shows, live music events and radio and Sounds and network campaigns.
Create paid creative briefs working with our marketing and media planning team to ensure our off-air paid campaigns are aligned with social media activity.
Are you the right candidate? You will need to demonstrate the following:
Confidence in being a leader, managing stakeholders and being comfortable operating at a senior level.
Experience running social media teams and high-profile channels across multiple platforms.
A strong knowledge of radio stations and audio platforms, and insights into the interests of our audiences.
3 or more years’ experience of working with a music related publisher, radio broadcaster and/or equivalent.
A passion for music and strong awareness of popular culture in digital spaces.
A track record of creating engaging music and entertainment content for social media audiences that has reached audiences at scale.
A strong understanding of how audiences use social media platforms (especially Instagram, YouTube and TikTok) and how they find and share content in these spaces.
Familiarity with social media analytics and how to use them to inform content decisions and choices.
Confidence in communicating your ideas, and persuading teams to collaborate at all levels.
About the BBC The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
DISCLAIMER This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
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Permanent - Full Time
Location: Salford or London (Hybrid role)
Job Reference : 20894
Band:
D
Salary:
£56,250 - £63,000 depending on relevant skills, knowledge and experience.
Job Closing Date: Sunday 26th January 2025
THE ROLE We’re looking for a senior social media manager, who has a love of music and radio to join our team. You will be leading social media teams, running high profile channels at scale and have experience of working with music artists, broadcasters, creators, or music labels to reach audiences. You will help with our planning, strategy, and telling the story of your work to internal and external audiences. You will develop multiple tactics to engage with younger audiences and help them discover radio, podcasts, and music on BBC Sounds and iPlayer.
Main Responsibilities
Provide leadership for a portfolio of radio networks social media output and run multiple channels.
The line management of a team of social media managers and execs.
Commission and oversee the delivery of content from multiple suppliers to ensure that we are set up to succeed with our ambitious social growth plans for 2025.
Be responsible and sign off the editorial output of your teams subject to the BBC’s guidelines.
Work closely with multiple stakeholders including the Heads and Editors of your respective radio networks to align priorities and report back on activity and performance as required.
Establish editorial best practice for the networks’ social presences and leading the adoption of these practices with your team.
You will champion innovation, closely monitor platform changes, and ensure your teams are prepared for change that helps with short- and medium-term growth.
Provide creative planning and idea generation for key radio shows, live music events and radio and Sounds and network campaigns.
Create paid creative briefs working with our marketing and media planning team to ensure our off-air paid campaigns are aligned with social media activity.
Are you the right candidate? You will need to demonstrate the following:
Confidence in being a leader, managing stakeholders and being comfortable operating at a senior level.
Experience running social media teams and high-profile channels across multiple platforms.
A strong knowledge of radio stations and audio platforms, and insights into the interests of our audiences.
3 or more years’ experience of working with a music related publisher, radio broadcaster and/or equivalent.
A passion for music and strong awareness of popular culture in digital spaces.
A track record of creating engaging music and entertainment content for social media audiences that has reached audiences at scale.
A strong understanding of how audiences use social media platforms (especially Instagram, YouTube and TikTok) and how they find and share content in these spaces.
Familiarity with social media analytics and how to use them to inform content decisions and choices.
Confidence in communicating your ideas, and persuading teams to collaborate at all levels.
About the BBC The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
DISCLAIMER This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
#J-18808-Ljbffr
