Senior UX/UI Designer

Senior UX/UI Designer Who we are: At Incentive Games, we are on a mission to create and deliver powerful acquisition and retention tools that help our clients unlock their players' full potential. We do this by developing custom free-to-play and pay-to-play games that are intuitive, fun, and accessible to players across the globe. We care deeply about work-life balance and are always looking for ways to improve the well-being of our team. We are proud to be recognized as one of the best places to work in the UK for the second year running by Great Place to Work UK, and 100% of our team of 60+ talented individuals agreed! But we must admit our 4-day work week probably has a lot to do with it! What you will be doing: You will join a small but talented team of three designers and a researcher, led by our Design Manager, as we continue pushing the boundaries of user-centered design in the iGaming world. We are all about creating innovative, engaging experiences, and as a mid-level team member, you will have the opportunity to grow alongside us and help to shape the path ahead. We are seeking someone with strong communication skills, a collaborative mindset, and a passion for UX/UI design—someone eager to support the team’s growth while we help foster theirs. To thrive in this role, you should have an inquisitive nature, a keen eye for visual design, and high levels of empathy to truly understand the users you will be designing for. You'll need to have an eye for detail and a proactive, positive attitude. At Incentive Games, we encourage our team to pursue their goals and offer various progression opportunities through this role. You will contribute to: Designing user interfaces with a focus on both interaction and visual design, ensuring that the product is intuitive and visually engaging. This includes creating a seamless user journey that aligns with user needs and business objectives. Creating an exciting and rewarding user experience through the use of animations and visual effects. Building interactive prototypes to test design ideas and present concepts to stakeholders and users for feedback. Conducting user research and usability testing to gather insights and refine design solutions based on user needs and behaviors. Collaborating with cross-functional teams (developers, marketing, etc.) to ensure that all designs are clearly communicated and aligned with the final product vision. Working with the marketing team to create social posts and infographics that adhere to the company’s visual identity and brand guidelines. Maintaining component libraries and a UX research repository to store reusable components, brand elements, feedback, and test results for continuous reference. Actively participating in design reviews and ideation sessions—bringing new ideas forward and striving to solve pain points. Following ethical guidelines when conducting tests and handling sensitive data. What skills and experience we need from you: Essential: At least 3 years of experience in a UX/UI design role or similar. Experience working with cross-functional teams (e.g., development, marketing). Understanding of basic design principles such as hierarchy and typography. An understanding of user behavior and user-centered design principles. High attention to detail and a strong desire to solve problems. Familiarity with best practices in accessibility and usability. Excellent working knowledge of Figma. Passion for UX and a drive to stay up to date with industry trends. Proactive, self-motivated, and able to work both independently and as part of a team. Desired: Previous experience in the mobile gaming industry. Proficiency in Adobe Creative Suite. Skills in animation & animation software. Experience with 2D VFX or 3D asset creation. What you'll get in return: A 4-day work week (30 hours work with 37.5 hours pay!). Flexibility to work fully remote, hybrid, or from our comfortable office, based in the center of Edinburgh—whatever suits you best. 25.5 days annual leave. A competitive employer-contributed pension. Vitality health insurance.

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