Senior Web Analytics Specialist

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Full time
Location: London
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Senior Web Analytics Specialist London - Hybrid Permanent £60,000 - £68,000 p/a plus package We are partnered with an innovative IT consultancy based in London but with a global presence who are leading advisors in their industry by creating lasting value for their clients. Due to growth, they are looking for a Senior Web Analytics Specialist to join their expanding team. As a Senior Web Analytics Specialist, you will collaborate with clients to understand their business goals and key performance indicators, advising and acting as the subject matter expert in relation to web analytics, tag management, and site optimization. As part of the team, you will review the existing web analytics setup and recommend improvements, as well as implement and maintain tag manager solutions to streamline the deployment of analytics and marketing tags across digital properties. In this role, you will play a pivotal part in defining and implementing web analytics and data strategy by utilizing a blend of technical expertise, analytical skills, and strategic thinking. This is an exciting time to join an established but growing company that is revolutionizing how they treat analytics and implementing new technology to allow their teams to get the best results. The Successful Candidate Will Have:

Previous experience in a similar role delivering web analytics, tag management, and site optimization platform deployments at an enterprise level. Highly skilled in Web Analytics. Understanding of data integration requirements as well as integration between CDP platforms and Web Analytics platforms. Experience with tools such as Matomo, Piwik Pro, Google Analytics, Google Tag Manager, or similar/equivalent systems. Excellent communication skills and the ability to accurately gather requirements and collaborate with different teams. If you are interested in finding out more, please apply for the role with an up-to-date copy of your CV. If you have any questions that you would like to discuss first, please call Adam.

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