SEO Experience Manager

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Full time
Location: Edinburgh
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Job offered by: NatWest Group
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Join us as an SEO Experience Manager If you’re passionate about delivering an outstanding customer experience and want to develop your content design and technical capabilities, we’d like to hear from you. We’ll look to you to manage the design and delivery of the bank of the future by delivering increased customer value and effortless customer experiences through our Organic Search channel, website content, and online journeys. You’ll be joining a fast-paced and customer-focused team that champions Agile methodologies, innovative thinking, and new and creative ways of working. What you'll do

As an SEO Experience Manager, you'll be creating and delivering our Organic Search channel experiences, propositions, and capabilities to ensure an effortless end-to-end customer experience. Through Agile methods and working collaboratively with other teams, you'll identify opportunities to digitise, improve, and create new experiences and drive the delivery of a prioritised backlog while effectively managing your workload to hit sprint goals and deadlines. Your role will also involve: Utilising industry-standard tools such as Semrush and STAT to originate new search engine optimisation analysis and respond to stakeholder requests. Monitoring competitor activity and identifying responses to market changes. Facilitating the planning, timing, and execution of delivery roadmaps and the backlog. Working with stakeholders to manage the delivery of change from vision and inception through to post-live validation and monitoring, including conducting performance analysis. Supporting cutting-edge experimentation as we discover the future of Search Engine Optimisation. Making sure we consider the brand, customer experience, and impacts on engagement at every stage. The skills you'll need

You'll be the voice of the customer in this role, so you'll need to be passionate about customer experience and continuous improvement. Along with a creative mindset, you'll be an expert in Organic Search and will have a successful track record of developing innovative, impactful customer experiences and search engine optimisation-oriented content change. You'll have experience of driving and delivering innovative ideas through Agile ways of working, looking at harnessing digital and technological advances that truly benefit the customer. We’ll also be looking for: A content-centric SEO skillset, supported by strong performance analysis and project management abilities. The ability to teach, raising the capability of others through collaboration. A talented communicator who can influence, inspire, and engage customers and colleagues. The ability to implement strategic direction for future customer experiences. A proven ability to adapt to quickly changing environments, learn at pace, and encourage others to do the same. A proven ability to contribute to digital transformation projects beyond SEO.

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