Similarweb is looking for a Product Marketing Manager to work on its SEO and Search Marketing solution. We are looking for someone who has worked as an SEO, in the SEO industry, or has a passion for SEO, search marketing, and digital marketing in general.
Responsibilities
Market and Customer Understanding
Conduct market research to understand customer needs, use cases, and pain points. Analyze competitors and industry trends to inform positioning and strategy.
Positioning and Messaging
Develop clear, compelling product positioning and messaging that resonates with target audiences. Tailor messaging to different customer segments and use cases.
Go-to-Market (GTM) Strategy and Launches
Plan and execute product launches, coordinating across Product, Sales, and Marketing teams. Define and manage GTM strategies to ensure successful adoption and market impact.
Cross-Functional Collaboration
Work with Product, Sales, Marketing, and Customer Success teams to align on goals and execution. Ensure consistent messaging and strategy across customer touchpoints.
Customer Engagement and Enablement
Develop materials and programs to onboard, educate, and engage customers. Use customer feedback and data to continuously refine messaging, positioning, and product strategy.
#J-18808-Ljbffr
Market and Customer Understanding
Conduct market research to understand customer needs, use cases, and pain points. Analyze competitors and industry trends to inform positioning and strategy.
Positioning and Messaging
Develop clear, compelling product positioning and messaging that resonates with target audiences. Tailor messaging to different customer segments and use cases.
Go-to-Market (GTM) Strategy and Launches
Plan and execute product launches, coordinating across Product, Sales, and Marketing teams. Define and manage GTM strategies to ensure successful adoption and market impact.
Cross-Functional Collaboration
Work with Product, Sales, Marketing, and Customer Success teams to align on goals and execution. Ensure consistent messaging and strategy across customer touchpoints.
Customer Engagement and Enablement
Develop materials and programs to onboard, educate, and engage customers. Use customer feedback and data to continuously refine messaging, positioning, and product strategy.
#J-18808-Ljbffr
