SEO Specialist

SEO Specialist Location: London, ENG, GB, N1C 4AG Brand: RS Function: Marketing Work Location: Hybrid As part of the RSSEO team, we are driving commercial performance and brand awareness through visibility on SERP (Search Engine Results Page) within 32 markets. Over the course of the last 18 months, RS has brought SEO activities in-house with the aim of embedding SEO across the organisation, delivering value and positioning the function in such a way to create a strategic advantage over our competitors. Working closely with cross-functional teams, this team will set clear SEO goals, optimisation directions, and collaboratively drive successful outcomes with stakeholders. Our increased SEO maturity will set a new industry standard for SEO operational excellence. What you will be doing: Working as an SEO Specialist, you will own the local keyword research, keyword mapping and maintenance processes, while supporting the management of SEO performance dashboard and opportunity analysis. You will take ownership of performance in the local market. Be aware of performance fluctuations, market trends, local market macro factors and other aspects that could impact commercial changes, while also owning the metadata optimisation process, providing optimisation support to content and link building teams. Delivering and supporting robust analyses to understand and prioritise commercial opportunities based on demand size, growth trend, potential increase in traffic and revenue and return on investment and create a strong relationship with your local market and drive accurate local language insights and SEO optimisation. What do I need to be successful? You have experience in SEO optimisations for improving SERP results. Fluent or full professional proficiency in French language. You are comfortable analysing SEO data. You have the ability to explain SEO stories to non-technical audiences and influence actions. You have project management skills. You can use some of the SEO tools such as BrightEdge, Ahrefs, Google Search Console, Adobe, and PowerBI. Ecommerce experience is essential, preferably in a B2B setting is desirable. Experience in an enterprise size SEO team. Experience working within an enterprise, matrix style organisation. Proven track record working across different search intent and content types. A customer first mindset. The ability to be customer centric and consider audience personas and how they align to the digital experience. You stay up to date on SEO Best Practices and Search Engine Industry. What’s in it for you? At RS, as well as the usual employee benefits you’d expect from a FTSE listed company, including an annual performance bonus, private healthcare, and generous holiday, in the UK&I, we’ve just introduced several new Family Friendly Policies including: Help for people to take control of ongoing health conditions such as diabetes or asthma with £500 a year available for monitoring & consultation. Support for neurodiverse colleagues and families with neurodiverse members with needs assessment, diagnosis and post-diagnostic support for autism spectrum, ADHD and Tourette’s syndrome. Support for women at different life stages from streamlined fertility support to diagnosis and monitoring of both endometriosis and menopause. Helping our LGBTQ+ community through enhanced coverage for trans colleagues, including voice coaching, facial surgery and gender confirmation surgery. We are RS Group. At RS, we’ve been solving engineering problems for over 80 years: big ones, small ones, easy and difficult ones. We turn the ‘what ifs’ into the ‘why nots’, the impossible into the possible. Our purpose? Making amazing happen for a better world. We offer service and product solutions. We send out a parcel every 2 seconds, to over 130 countries. We provide over 700,000 in-stock and over 3 million unstocked products to more than 1.2 million customers. We want people like you, as you are curious about things, you like doing things differently and also in a human way with empathy. Because that’s exactly how we partner with people – our customers, suppliers, colleagues and communities – to solve problems. We’ll also invest in your development and wellbeing – because building a more diverse and inclusive culture, being ethical, responsible and committed to our Environment, Social and Governance (ESG) action plan is at the heart of everything we do. Come and join us and we’ll help you to think big, do more and unleash your brilliance, so you do amazing things too.

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