Job Title:
Beauty Shopper Marketing Lead Location:
Kingston About Unilever Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Marmite, The Vegetarian Butcher, Graze and Pot Noodle. Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’. Team Introduction Beauty & Wellbeing is one of Unilever’s five Business Groups, contributing 20% of total turnover and 25% of profit. The beauty market, valued at over €285 billion, is growing at 5-6%, presenting immense opportunities. Job Purpose This role is pivotal in translating the brand and channel strategy into the in-store and online ‘Look of Success’ (LOS) for both temporary and permanent activations. You will lead the development of a toolkit that enables the CD retailer execution (shopper marketing) team to deliver the LOS through their shopper marketing campaigns, while also owning the demand drivers process for shopper activities. Ensuring that shopper marketing campaigns are seamlessly integrated with the full media and other strategic plans is essential to achieving the intended impact and meeting brand strategy and annual goals. Collaboration with our customer account and execution teams is crucial to leverage our shopper marketing investment in the retailer Joint Business Plans (JBP’s). To excel in this role, you need a deep understanding of the UK retail landscape and the ability to ensure Unilever’s brands are visible and impactful at key touchpoints in the shopper journey. A passion for the beauty industry is also essential. Strong communication, team-building, and project management skills are a must, along with robust analytical capabilities and organizational skills to succeed in this key role. Main Responsibilities Translate the brand & channel strategy into the in-store & online ‘Look of Success’ (LOS) for temporary and permanent activations, ensuring alignment with brand teams. Create shopper campaign blueprints and ensure differentiated options for deployment by Retailer Execution in line with retailer requirements. Define customer prioritization and associated budget (BMI) for brand, retailer differentiated campaigns in alignment with Retailer Execution team. Agree with Retail Execution team BMI allocation for Retailer Partnership activities. Owner of overall shopper marketing budget including retail media and providing updates at beauty leadership team meetings. Owner of shopper marketing demand driver process, working closely with Customer, Strategy & Planning exec. Ensure artwork is ready for deployment in line with retailer media timelines and assets meet Unmissable POS standards. Ownership of Shopper Input into end-to-end Annual Planning process including any requirements for Customer sell-in. Provide clear timely briefs to Retailer Execution (shopper marketing) team to enable in-market execution on time in full and leadership required across Retailer Execution Managers to deliver plan. Key Skills A good strategic thinker with business & financial acumen and ability to partner with colleagues across all levels of the organization. Experience in Account Management (useful), Shopper Marketing & Project Management. An expert in Shopper Behaviour, Missions & Mindsets. A good understanding of Category strategy and levers. A strong understanding of UK retailer landscape. Influencing & people management skills with the ability to engage/motivate colleagues & stakeholders behind a project or POV. Proficiency in briefing and providing direction to Design & BTL agencies to develop creative concept ideas. Strong organizational skills. Budget management & experience. What We Offer Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment. Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to present your best self.
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Beauty Shopper Marketing Lead Location:
Kingston About Unilever Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Marmite, The Vegetarian Butcher, Graze and Pot Noodle. Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’. Team Introduction Beauty & Wellbeing is one of Unilever’s five Business Groups, contributing 20% of total turnover and 25% of profit. The beauty market, valued at over €285 billion, is growing at 5-6%, presenting immense opportunities. Job Purpose This role is pivotal in translating the brand and channel strategy into the in-store and online ‘Look of Success’ (LOS) for both temporary and permanent activations. You will lead the development of a toolkit that enables the CD retailer execution (shopper marketing) team to deliver the LOS through their shopper marketing campaigns, while also owning the demand drivers process for shopper activities. Ensuring that shopper marketing campaigns are seamlessly integrated with the full media and other strategic plans is essential to achieving the intended impact and meeting brand strategy and annual goals. Collaboration with our customer account and execution teams is crucial to leverage our shopper marketing investment in the retailer Joint Business Plans (JBP’s). To excel in this role, you need a deep understanding of the UK retail landscape and the ability to ensure Unilever’s brands are visible and impactful at key touchpoints in the shopper journey. A passion for the beauty industry is also essential. Strong communication, team-building, and project management skills are a must, along with robust analytical capabilities and organizational skills to succeed in this key role. Main Responsibilities Translate the brand & channel strategy into the in-store & online ‘Look of Success’ (LOS) for temporary and permanent activations, ensuring alignment with brand teams. Create shopper campaign blueprints and ensure differentiated options for deployment by Retailer Execution in line with retailer requirements. Define customer prioritization and associated budget (BMI) for brand, retailer differentiated campaigns in alignment with Retailer Execution team. Agree with Retail Execution team BMI allocation for Retailer Partnership activities. Owner of overall shopper marketing budget including retail media and providing updates at beauty leadership team meetings. Owner of shopper marketing demand driver process, working closely with Customer, Strategy & Planning exec. Ensure artwork is ready for deployment in line with retailer media timelines and assets meet Unmissable POS standards. Ownership of Shopper Input into end-to-end Annual Planning process including any requirements for Customer sell-in. Provide clear timely briefs to Retailer Execution (shopper marketing) team to enable in-market execution on time in full and leadership required across Retailer Execution Managers to deliver plan. Key Skills A good strategic thinker with business & financial acumen and ability to partner with colleagues across all levels of the organization. Experience in Account Management (useful), Shopper Marketing & Project Management. An expert in Shopper Behaviour, Missions & Mindsets. A good understanding of Category strategy and levers. A strong understanding of UK retailer landscape. Influencing & people management skills with the ability to engage/motivate colleagues & stakeholders behind a project or POV. Proficiency in briefing and providing direction to Design & BTL agencies to develop creative concept ideas. Strong organizational skills. Budget management & experience. What We Offer Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment. Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to present your best self.
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Industry:
Manufacturing
Specialties:
Consumer Goods, Food, Home Care, Personal Care
Employees:
10,001+
Annual Revenue:
60.29B
Founded:
1872
Address:
100 Victoria Embankment, Blackfriars, London, GB, EC4Y 0DY
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
