Noli is a Beauty Tech startup backed by L’Oréal Group, founded in 2024 to solve one of the biggest pain points in the beauty industry: helping users find the right beauty products for their needs. Based in London (Holborn), Noli is on an exciting growth journey in the online beauty space. At Noli, our vibrant culture drives everything we do – we’re ambitious, curious, and deeply committed to empowering our team and our users. We put people first, embrace innovation, and foster a creative, inclusive environment where everyone thrives.
The role:
As the
Snr Business Development & Brand Partnership Lead , you will play a crucial role in shaping and expanding our categories in a dynamic, fast-growing eCommerce beauty startup. You will drive our growth by building strong relationships with brands and vendors, sourcing new products, and negotiating terms to ensure a competitive and profitable product range. You’ll manage the onboarding process and new product development (NPD) releases with brand partners and oversee a potential pivot to a market place model. Working closely with the product and analytics teams, you’ll leverage data insights and develop seller management capabilities to support our business goals. Your role will be instrumental in establishing Noli as a trusted authority in the beauty industry. Key Responsibilities: Market Research and Competitor Analysis: Conduct market research to identify emerging brands, trends and product innovations. Benchmark competitors to ensure competitive pricing, assortment and exclusivity. Use insights from competitor analysis to inform sourcing strategies. Brand Sourcing: Develop sourcing criteria aligned to the strategic objectives of the business. Identify and source new brands and products to expand the assortment and enhance customer acquisition strategies. Ensure appropriate brand and product mix. Vendor Management and Negotiations: Build and maintain strong relationships with suppliers and brands. Negotiate commercial terms including net pricing, payment terms and MOQs. Agree launch plan leveraging media channels from Noli and the brand. Drive market outperformance through differentiation (e.g. product exclusivity). In collaboration with Category Manager, set vendor targets for sales, margins, and stock turnover. Brand Onboarding: Lead onboarding processes for new suppliers and brands ensuring seamless integration. Work with marketing, legal and finance to ensure contracts align with the Noli goals. Work with eMerchandiser to ensure appropriate brand execution. Collaborate with marketing to ensure optimisation and execution of launch plan. Provide input for content creation, marketing campaigns and promotional strategies. Brand Activation & Collaborative Marketing: Establish strategic partnerships with brands behind joint value proposition, to enhance traffic-driving initiatives and customer acquisition strategies. Act as primary point of contact for partners, maintaining strong & productive relationships, with regular check-ins and business reviews. Negotiate and formalise activity calendars, aligning with brand values, objectives and traffic KPIs. Develop joint marketing campaigns, including promotions, co-branded content & collaborative traffic-driving activity, to drive traffic and engagement. Work with Performance Marketing lead to activate collaborative media, monitoring performance & sharing real-time metrics and actionable insights with partners, to inform future collaboration. Commercial Trading Model: Evaluate the varying potential trading models (IP vs 3P). Understand the full P&L implication and recommend accordingly. Develop, align and execute strategy. Requirements for the role: Demonstrable experience in buying, category management or merchandising in beauty or related consumer goods. eCommerce experience is highly preferred. Strong data analysis skills with the ability to interpret performance metrics, trends and customer insights into actionable plans. Proficiency in Excel and familiarity with eCommerce analytics tools. Deep understanding of beauty products, ingredients and trends. Passionate about beauty and wellness with the ability to speak authentically to customers and stakeholders. Experience managing vendor relationships, negotiating terms and driving partnerships for mutual success. Commitment to understanding and anticipating customer needs and desires, particularly in the beauty space. Excellent verbal and written communication skills. Proven ability to work cross-functionally and influence stakeholders at all levels. Comfortable in a fast-paced, early-stage environment where agility, innovation and hands-on problem-solving are essential. About our Noli culture: At Noli, our vibrant culture is the heart of everything we do. We believe in creating an environment where innovation, curiosity, and empowerment thrive. Our values define us and shape the way we work together to transform the beauty industry. Join us at Noli and help us redefine the beauty experience!
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Snr Business Development & Brand Partnership Lead , you will play a crucial role in shaping and expanding our categories in a dynamic, fast-growing eCommerce beauty startup. You will drive our growth by building strong relationships with brands and vendors, sourcing new products, and negotiating terms to ensure a competitive and profitable product range. You’ll manage the onboarding process and new product development (NPD) releases with brand partners and oversee a potential pivot to a market place model. Working closely with the product and analytics teams, you’ll leverage data insights and develop seller management capabilities to support our business goals. Your role will be instrumental in establishing Noli as a trusted authority in the beauty industry. Key Responsibilities: Market Research and Competitor Analysis: Conduct market research to identify emerging brands, trends and product innovations. Benchmark competitors to ensure competitive pricing, assortment and exclusivity. Use insights from competitor analysis to inform sourcing strategies. Brand Sourcing: Develop sourcing criteria aligned to the strategic objectives of the business. Identify and source new brands and products to expand the assortment and enhance customer acquisition strategies. Ensure appropriate brand and product mix. Vendor Management and Negotiations: Build and maintain strong relationships with suppliers and brands. Negotiate commercial terms including net pricing, payment terms and MOQs. Agree launch plan leveraging media channels from Noli and the brand. Drive market outperformance through differentiation (e.g. product exclusivity). In collaboration with Category Manager, set vendor targets for sales, margins, and stock turnover. Brand Onboarding: Lead onboarding processes for new suppliers and brands ensuring seamless integration. Work with marketing, legal and finance to ensure contracts align with the Noli goals. Work with eMerchandiser to ensure appropriate brand execution. Collaborate with marketing to ensure optimisation and execution of launch plan. Provide input for content creation, marketing campaigns and promotional strategies. Brand Activation & Collaborative Marketing: Establish strategic partnerships with brands behind joint value proposition, to enhance traffic-driving initiatives and customer acquisition strategies. Act as primary point of contact for partners, maintaining strong & productive relationships, with regular check-ins and business reviews. Negotiate and formalise activity calendars, aligning with brand values, objectives and traffic KPIs. Develop joint marketing campaigns, including promotions, co-branded content & collaborative traffic-driving activity, to drive traffic and engagement. Work with Performance Marketing lead to activate collaborative media, monitoring performance & sharing real-time metrics and actionable insights with partners, to inform future collaboration. Commercial Trading Model: Evaluate the varying potential trading models (IP vs 3P). Understand the full P&L implication and recommend accordingly. Develop, align and execute strategy. Requirements for the role: Demonstrable experience in buying, category management or merchandising in beauty or related consumer goods. eCommerce experience is highly preferred. Strong data analysis skills with the ability to interpret performance metrics, trends and customer insights into actionable plans. Proficiency in Excel and familiarity with eCommerce analytics tools. Deep understanding of beauty products, ingredients and trends. Passionate about beauty and wellness with the ability to speak authentically to customers and stakeholders. Experience managing vendor relationships, negotiating terms and driving partnerships for mutual success. Commitment to understanding and anticipating customer needs and desires, particularly in the beauty space. Excellent verbal and written communication skills. Proven ability to work cross-functionally and influence stakeholders at all levels. Comfortable in a fast-paced, early-stage environment where agility, innovation and hands-on problem-solving are essential. About our Noli culture: At Noli, our vibrant culture is the heart of everything we do. We believe in creating an environment where innovation, curiosity, and empowerment thrive. Our values define us and shape the way we work together to transform the beauty industry. Join us at Noli and help us redefine the beauty experience!
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