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Do you have excellent knowledge of social media platforms, their algorithms, and a proven track record for driving engagement and creating top-performing content? Do you have a continuous learning mindset? Can you optimize content and tactics to improve channel performance?
We’re looking for a creative, innovative social media marketer with a deep understanding of social media's potential as a powerful marketing tool and someone who won’t be afraid to try new things to achieve results. Your primary focus will be on our X channel but you will work across all of our social channels.
You’ll have your finger on the pulse of popular culture and news as well as identifying key updates in the education sector and turning these into marketing opportunities. You’ll confidently provide insights to the wider team about what’s trending or newsworthy and identify opportunities for reactive content that can be shaped to fit our target audience, as well as utilizing channel updates to reach more of our potential audience.
You will be responsible for ideating and creating content alongside the Social Marketing Team, promoting our brand and engaging with our target audience in order to achieve our brand, acquisition engagement, and retention goals. You’ll also be planning, scheduling, and tracking performance ensuring that content aligns with our overall Global Marketing strategy.
The role requires an excellent communicator who is able to cascade their knowledge of marketing and best practices throughout the team and wider business. They’ll also be great at chatting to people across the business and join the dots to collaborate across the teams in order to deliver incredible, relevant, and reactive content for our customers.
To be successful in this role, you’ll be confident with analyzing data in order to identify opportunities or strategically pivot content. You’ll be able to work independently and manage multiple projects simultaneously in a fast-paced environment.
What you’ll be doing day to day:
Owning the X channel, its strategy, and driving the channel’s success and development. Ensuring our B2C strategy is fulfilled and that all content aligns with this. Identifying key insights and producing content from a thought leadership perspective. Working with teams across the business to increase our thought leadership offering. Working alongside other Marketing Executives to ensure continuity across platforms. Planning of the social media calendar. Supporting the B2B and Product teams with content production, developing X specific strategies, and identifying opportunities to elevate B2B and Product campaign performances. Creating engaging, reactive, and relevant content. Opportunity spotting. Optimizing content for X. Providing insight to the wider marketing team. Training other areas of the business on X. Data reporting. About you:
Creative and passionate about social media. Experience in a previous marketing role. Clear and confident communicator. Goal-oriented and results-focused. Organized and manages workload efficiently to hit deadlines. Beneficial but not essential:
Experience working in the education sector. Teaching experience. Experience working with platforms such as Meltwater and Tableau. Soft Skills:
Good fun to be with and has the ability to communicate well with others. Hard work ethic, passionate, driven, and loves what they do. Honest, trustworthy, and reliable. Produces quality work and is ready to learn new skills. Qualifications and experience:
Recognized Marketing Qualification. English GCSE Grade C or equivalent minimum. In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be: A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process. Diversity, inclusion, and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents. From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions. Quarterly company awards programme. Seasonal events. Cervical and Prostate screening. Company sick pay after 3 months of service. After probation - cycle-to-work scheme. Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay, and enhanced paternity pay, long service award, long service annual leave.
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Owning the X channel, its strategy, and driving the channel’s success and development. Ensuring our B2C strategy is fulfilled and that all content aligns with this. Identifying key insights and producing content from a thought leadership perspective. Working with teams across the business to increase our thought leadership offering. Working alongside other Marketing Executives to ensure continuity across platforms. Planning of the social media calendar. Supporting the B2B and Product teams with content production, developing X specific strategies, and identifying opportunities to elevate B2B and Product campaign performances. Creating engaging, reactive, and relevant content. Opportunity spotting. Optimizing content for X. Providing insight to the wider marketing team. Training other areas of the business on X. Data reporting. About you:
Creative and passionate about social media. Experience in a previous marketing role. Clear and confident communicator. Goal-oriented and results-focused. Organized and manages workload efficiently to hit deadlines. Beneficial but not essential:
Experience working in the education sector. Teaching experience. Experience working with platforms such as Meltwater and Tableau. Soft Skills:
Good fun to be with and has the ability to communicate well with others. Hard work ethic, passionate, driven, and loves what they do. Honest, trustworthy, and reliable. Produces quality work and is ready to learn new skills. Qualifications and experience:
Recognized Marketing Qualification. English GCSE Grade C or equivalent minimum. In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be: A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process. Diversity, inclusion, and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents. From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions. Quarterly company awards programme. Seasonal events. Cervical and Prostate screening. Company sick pay after 3 months of service. After probation - cycle-to-work scheme. Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay, and enhanced paternity pay, long service award, long service annual leave.
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