Social Media and Influencer Manager – George

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Full time
Location: Lutterworth
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Job offered by: ASDA
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Job Title Social Media and Influencer Manager - George

Location George House

Employment Type Full time

Contract Type Fixed Term (Fixed Term)

Hours Per Week 37.5

Salary Competitive salary plus benefits

Category Social Media

Closing Date 22 January 2025

As the Social Media & Influencer Manager for our George brand, you'll be a fundamental lynchpin in the Social Team working directly with our campaign and content teams, creative agencies, and media planners, to create and distribute social & influencer content. This integral role is centred around developing, guiding, and monitoring George’s presence across multiple social media platforms as well as harnessing the power of influencer and talent partnerships to elevate our brand’s visibility and engagement.

***This is a 6 months FTC covering a period of maternity leave*** “Everything about Asda” We are a values-led organisation. As such, we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

“Everything you'll love.”

Minimum 24 days annual leave per year plus 8 bank holidays

4 weekly pay

Digital GP and Wellbeing sessions

Discount off your shopping at Asda and George

Career development, apprenticeship and graduate schemes

Free city centre parking

Plus, much more!

“Find your role” As the Social Media and Influencer Manager, you will be responsible for identifying, nurturing, and managing relationships with key influencers, ambassadors, and content creators who align with our brand values and audience. Your strategic vision and execution will drive brand awareness, credibility, and conversion through authentic and impactful social media communications and collaborations. You will be responsible for the management of the George social plans, creating best-in-class social content whilst identifying new ways to innovate and engage our audience.

Nurture the strategic influencer and talent management program, identifying potential partners who resonate with our brand ethos.

Nurture the George social media strategy & plans across the brand channels.

Support contract negotiations with influencers and their representatives.

Foster long-term relationships with key influencers and talent.

Collaborate with the Customer Marketing, PR and Content teams to co-create compelling content.

Monitor and measure the effectiveness of social content and partnerships through data-driven insights.

Stay abreast of social, industry trends, and best practices in influencer marketing.

Lead the integration of influencer content across all marketing channels.

Manage the influencer/talent/social budget, tracking expenditures.

Leverage organic and paid social media to drive awareness of George’s products.

Work with multiple internal and external stakeholders to develop and execute strategies.

“Let's find out about you”

Proven experience in social media, influencer and talent management.

Experience managing teams and achieving results.

Ability to present data and report on KPIs.

Passionate about social media & influencers.

Strong network within the influencer and entertainment industries.

Excellent negotiation, communication, and interpersonal skills.

Creative thinker with the ability to collaborate on content creation.

Analytical mindset with proficiency in measuring effectiveness.

Deep knowledge of the digital and social media landscape.

Ability to work cross-functionally.

Exceptional copywriting and editing skills.

Experience in using social media management platforms.

Project & budget management skills.

Knowledge of SEO, keyword research, and Google Analytics.

Knowledge of online marketing channels.

“Find your everything at Asda” - bringing brighter living within everyone's reach. We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve.

#LI-GS1

Work Where it Works

Our hybrid way of working gives you the choice to work where it works best for you and your team.

You will also get an excellent benefits package including:

Discretionary company bonus

£5,700 company car or car allowance

Company pension up to 7% matched

10% colleague discount, free parking, and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day.

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