41762 Job Overview
As a social-first Creative Director, what gets your juices flowing? It's probably not jumping on that latest TikTok craze or yet another reactive Insta post. Nor is it amplifying the TV ad for likes and engagement. Social media has moved on from being a bolt-on to the existing creative and we're at a tipping point. Amidst the bunfight around who 'owns' social, more forward-thinking agencies are therefore working out how to get to the top table. Key Responsibilities
Develop and implement long-term social campaigns that change consumer behavior. Set creative standards and agree on processes for the agency. Engage with C-Suite executives to demonstrate the business impact of social media. Collaborate with a team to create innovative social media strategies. Qualifications
Somebody who appreciates that the right strategy and talent are crucial but the work hits hardest when there's genuine craft. Somebody who has shown that they can build a long-term social campaign that will change consumer behavior. Contact
Want to know more? David Love at The Great & The Good is keen to chat with social-first Creative Directors who want to help solve clients' big issues and to be part of growing something. The Great & The Good represents talented people who love what they do. We recruit for the great and the good of the Marketing, PR, Digital, Advertising and Creative industries.
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