Social Media Manager

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Full time
Location: London
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Job offered by: Swift
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About the Role

Swift is seeking a proactive Social Media Manager to lead our social media strategy, drive engagement, and manage content creation. This role involves optimising social media channels, running campaigns, and collaborating with teams to achieve business goals. The ideal candidate combines strategic thinking with creativity and organisational skills to deliver impactful results. We are currently seeking an experienced Social Media Manager to join Swift’s Marketing Communications team. The SMM will oversee social media channels to engage our audience and further Swift’s strategic goals. The ideal candidate will be a skilled storyteller with excellent written skills, highly organised, creative, and proactive, with a proven ability to coordinate activity across teams. With a passion for social media and communications, the ideal candidate will be knowledgeable and experienced in managing social media channels (including but not limited to LinkedIn, X (Twitter), Facebook, Instagram and YouTube) and will understand how to optimise these channels to achieve business objectives. The candidate should also have a strong understanding of financial services, ideally in payments, and the ability to react to industry developments with timely, relevant content. In this role you will Develop and manage Swift’s social media strategy and channels. Maintain workflows and policies to ensure consistent and effective communication across social media platforms. Plan and execute growth campaigns that increase audience engagement and brand awareness. Lead community engagement efforts across brand social media channels and community events. Collaborate with cross-functional teams – including digital, marketing, business development, and product teams – to produce compelling social content and address customer feedback. Manage and oversee the creation, publication, and optimisation of high-quality, audience-focused content. Edit, publish, and share content that drives impressions, increases followers, and generates more meaningful interactions with key audiences. Stay ahead of social media trends and industry developments to create impactful and timely content. Analyse and measure performance to refine strategies and ensure continuous improvement. Prepare detailed reports and leverage insights from organic and paid social media campaigns to inform future decisions. Manage the security processes and procedures for Swift’s social media accounts, ensuring robust protection across platforms. Requirements:

To excel in this role, candidates should meet the following criteria: Extensive experience in social media strategy, content creation, and management. Proven ability to build and run community engagement programmes. Strong understanding of social media trends, tools, and platforms; familiarity with Web3 Community Management is a plus. Excellent written and communication skills. Demonstrated ability to analyse and report on social media performance. Experience with paid media channels and social media analytics and management tools. A track record of building and executing multi-channel social media strategies. Background in financial services marketing, ideally in the Payments sector. What we offer

We put you in control of your career. We give you a competitive package. We help you perform at your best. We help you make a difference. We give you the freedom to be yourself. We are creating an environment of unique individuals – like you – with different perspectives on the financial industry and the world. An environment in which everyone’s voice counts and where you can reach your full potential regardless of age, background, culture, colour, disability, gender, nationality, race, religion, sexual orientation, or veteran/military status.

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