Social Media Manager
Application Deadline:
31 January 2025 Department:
Marketing & Communications Employment Type:
Permanent - Full Time Location:
London Reporting To:
Senior Social Media Manager Compensation:
£31,000 - £37,400 / year
Description
We are looking for a creative and enthusiastic individual to take the reins of our social media output at Somerset House. The Social Media Manager will develop and deliver creative social content plans, designed to engage and grow audiences across platforms, share our work with as wide an audience as possible and raise awareness of the mission and vision of our organisation. You will be an in-house social media expert and ensure that Somerset House is always up to speed on the latest trends in social media. You will be confident using photography and video to create bold, accessible and shareable content that communicates our work in an engaging way. You will be on the front line of our social media interaction with audiences, shaping the tone of voice on all our key platforms. You will be adept at interpreting data and sharing insights on social media performance and audience behaviour to make sure we’re responding to the ever-changing social media landscape.
What we are looking for:
CONTENT PLANNING & CREATIVE DEVELOPMENT
Collaborate with internal and external designers, photographers, and videographers to create and curate visually striking content that captures the essence of Somerset House’s brand, exhibitions, events, and resident artists. Curate and develop bespoke creative content for each of Somerset House’s social media channels, including Somerset House Studios, approaching these with a sense of creativity, purpose and impact. Support Senior Social Media Manager to ensure Somerset House’s social media marketing strategy is successfully implemented across all platforms, developing content to drive set objectives and targets. Use social media to embody and activate Somerset House’s brand principles and brand personality. Develop engaging content strands that increase awareness of Somerset House’s mission and vision, sharing activity from Somerset House Studios and our resident community. Work alongside Marketing Managers and programming teams to ensure Somerset House’s cultural programme is celebrated and profiled clearly on all platforms, developing content that deepens engagement with each project. Plan, create and deliver inspiring content, including user-generated content, to promote accessible, joyful engagement with Somerset House as a high-quality visitor destination. Curate and amplify user-generated content, encouraging Somerset House visitors and followers to share their experiences and drive engagement. Work with Engagement & Skills team to develop content plans that promote and share the work of Somerset House’s creative careers programmes. Keep aware of wider social media trends and engage in online conversations to present Somerset House as an open, contemporary and engaging brand. Identify new areas for growth and development to ensure Somerset House maximises new content and trend opportunities around social media. Work closely and collaboratively with the Press team to maximise campaign opportunities; identifying and developing relationships with key influencers. DELIVERY
Prepare content plans for stakeholder reviews ahead of time and secure relevant approvals. Lead the scheduling of all social media content, balancing commercial priorities with messaging around Somerset House mission and vision. Work with the Development team to ensure obligations to sponsors are met. Interact with followers as the voice of Somerset House, identifying and responding to direct communications in a timely manner. INTELLIGENCE
Act as the champion for social media and online audiences within Somerset House, ensuring internal stakeholders take full account of our external digital context. Monitor and benchmark performance of Somerset House social media activity and actively apply learnings to refine content plans. Keep the marketing team informed of emerging social media trends and platform updates. Present relevant social media trends and innovations at marketing team meetings. Report on and evaluate social media analytics and intelligence, raising awareness throughout the organisation.
Skills, knowledge & expertise required for the role:
Experience :
Strong experience using or managing social media accounts and engaging with digital audiences, ideally for cultural organisations and brands. Digital content production experience, with skills in photography and short form video production, ideally using the Adobe Creative Cloud. Experience in collaborating with a wide range of internal and external partners to successfully deliver projects. Skills :
An editorial approach, with the ability to generate creative ideas and adapt content for a broad range of channels. An excellent understanding of data and social media analytics, with the ability to spot trends and translate these into actions. Ability to plan and manage multiple projects and campaign schedules. A creative mindset, comfortable in making decisions in line with a campaign brief. Ability to react quickly and calmly in fast-paced situations.
Benefits to working at Somerset House
Mental Health & Wellbeing
- Access to our external Employee Assistance Programme for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year.
- Mental health support and guidance from our in-house trained Mental Health First Aiders.
- Hybrid working based on having 3 days in the office per week.
Holiday
- Enhanced annual leave – 25 days plus bank holidays.
- Birthday leave - additional day leave.
- Celebration day - to celebrate anything of your choice.
Other Leave
- Sick leave – 20 days full pay, followed by 20 days half pay.
- Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent.
- Enhanced maternity pay.
Pension
- 8% employer pension contributions, no employee contribution required.
- Interest-free loans.
- Season ticket loan.
- Cycle to Work scheme.
Discounts, offers and free stuff :
- The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites.
- Discounts in Somerset House cafes and restaurants.
- Discounts with various high street retailers and restaurants.
- Discount to local leisure centres. #J-18808-Ljbffr
Application Deadline:
31 January 2025 Department:
Marketing & Communications Employment Type:
Permanent - Full Time Location:
London Reporting To:
Senior Social Media Manager Compensation:
£31,000 - £37,400 / year
Description
We are looking for a creative and enthusiastic individual to take the reins of our social media output at Somerset House. The Social Media Manager will develop and deliver creative social content plans, designed to engage and grow audiences across platforms, share our work with as wide an audience as possible and raise awareness of the mission and vision of our organisation. You will be an in-house social media expert and ensure that Somerset House is always up to speed on the latest trends in social media. You will be confident using photography and video to create bold, accessible and shareable content that communicates our work in an engaging way. You will be on the front line of our social media interaction with audiences, shaping the tone of voice on all our key platforms. You will be adept at interpreting data and sharing insights on social media performance and audience behaviour to make sure we’re responding to the ever-changing social media landscape.
What we are looking for:
CONTENT PLANNING & CREATIVE DEVELOPMENT
Collaborate with internal and external designers, photographers, and videographers to create and curate visually striking content that captures the essence of Somerset House’s brand, exhibitions, events, and resident artists. Curate and develop bespoke creative content for each of Somerset House’s social media channels, including Somerset House Studios, approaching these with a sense of creativity, purpose and impact. Support Senior Social Media Manager to ensure Somerset House’s social media marketing strategy is successfully implemented across all platforms, developing content to drive set objectives and targets. Use social media to embody and activate Somerset House’s brand principles and brand personality. Develop engaging content strands that increase awareness of Somerset House’s mission and vision, sharing activity from Somerset House Studios and our resident community. Work alongside Marketing Managers and programming teams to ensure Somerset House’s cultural programme is celebrated and profiled clearly on all platforms, developing content that deepens engagement with each project. Plan, create and deliver inspiring content, including user-generated content, to promote accessible, joyful engagement with Somerset House as a high-quality visitor destination. Curate and amplify user-generated content, encouraging Somerset House visitors and followers to share their experiences and drive engagement. Work with Engagement & Skills team to develop content plans that promote and share the work of Somerset House’s creative careers programmes. Keep aware of wider social media trends and engage in online conversations to present Somerset House as an open, contemporary and engaging brand. Identify new areas for growth and development to ensure Somerset House maximises new content and trend opportunities around social media. Work closely and collaboratively with the Press team to maximise campaign opportunities; identifying and developing relationships with key influencers. DELIVERY
Prepare content plans for stakeholder reviews ahead of time and secure relevant approvals. Lead the scheduling of all social media content, balancing commercial priorities with messaging around Somerset House mission and vision. Work with the Development team to ensure obligations to sponsors are met. Interact with followers as the voice of Somerset House, identifying and responding to direct communications in a timely manner. INTELLIGENCE
Act as the champion for social media and online audiences within Somerset House, ensuring internal stakeholders take full account of our external digital context. Monitor and benchmark performance of Somerset House social media activity and actively apply learnings to refine content plans. Keep the marketing team informed of emerging social media trends and platform updates. Present relevant social media trends and innovations at marketing team meetings. Report on and evaluate social media analytics and intelligence, raising awareness throughout the organisation.
Skills, knowledge & expertise required for the role:
Experience :
Strong experience using or managing social media accounts and engaging with digital audiences, ideally for cultural organisations and brands. Digital content production experience, with skills in photography and short form video production, ideally using the Adobe Creative Cloud. Experience in collaborating with a wide range of internal and external partners to successfully deliver projects. Skills :
An editorial approach, with the ability to generate creative ideas and adapt content for a broad range of channels. An excellent understanding of data and social media analytics, with the ability to spot trends and translate these into actions. Ability to plan and manage multiple projects and campaign schedules. A creative mindset, comfortable in making decisions in line with a campaign brief. Ability to react quickly and calmly in fast-paced situations.
Benefits to working at Somerset House
Mental Health & Wellbeing
- Access to our external Employee Assistance Programme for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year.
- Mental health support and guidance from our in-house trained Mental Health First Aiders.
- Hybrid working based on having 3 days in the office per week.
Holiday
- Enhanced annual leave – 25 days plus bank holidays.
- Birthday leave - additional day leave.
- Celebration day - to celebrate anything of your choice.
Other Leave
- Sick leave – 20 days full pay, followed by 20 days half pay.
- Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent.
- Enhanced maternity pay.
Pension
- 8% employer pension contributions, no employee contribution required.
- Interest-free loans.
- Season ticket loan.
- Cycle to Work scheme.
Discounts, offers and free stuff :
- The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites.
- Discounts in Somerset House cafes and restaurants.
- Discounts with various high street retailers and restaurants.
- Discount to local leisure centres. #J-18808-Ljbffr
