We are looking for a creative & strategic Social Media & PR Manager to join this leading Health & Beauty focused design agency based in the heart of Hertfordshire!
We are seeking an experienced B2C Social Media & PR Manager to lead strategy & activation across a portfolio of large retail clients within the health & beauty space
This role involves developing engaging brand & content strategies, boosting audience interaction, managing online communities, and overseeing promotional campaigns across social media platforms (organic & paid), PR, and ATL campaign opportunities.
This is a fantastic opportunity to be the voice of Digital Marketing throughout the agency at all levels! – working with and advising both clients and colleagues on best practice.
This role is based 4 days onsite - St Albans HQ. 1 remote.
Competitive, negotiable salary on offer.
The Role
- Develop, implement, and optimize integrated social media strategies that align with overall business and marketing objectives (80% organic & 20% paid).
- Oversee and manage key social media channels (Facebook, Instagram, TikTok) including content creation, scheduling, and engagement.Monitor performance to ensure each channel’s growth and engagement targets are met.
- Lead the planning and execution of digital campaigns, product launches, events, and promotions.
- Oversee the development and execution of PR strategies, including writing press releases, media outreach, and building key relationships with journalists and influencers.
- Collaborate with internal stakeholders to develop high-quality, engaging, and on-brand content for social media channels.
- Stay up-to-date with industry trends, emerging technologies, and best practices to keep our strategies fresh and innovative, ensuring clients stay ahead of the competition.
- Manage marketing budgets, track campaign performance, and provide senior management with insights and recommendations for future marketing investments.
- Champion digital best practices within the company and in client meetings, promoting a culture of creativity, data-driven decision-making, and continuous learning.
The Person
- Ideally at least 4-5 years in a B2C Marketing role (agency or in-house).
- In-depth knowledge and experience in social media management is essential.
- Experience in paid advertising, influencer partnerships, SEO, and copywriting best practices.
- Strong written and verbal communication skills, with the ability to craft clear, compelling, and targeted messages for diverse audiences.
- Ability to think strategically, develop actionable plans, and translate marketing goals into effective digital initiatives.
- Experience managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a dynamic environment.
- Comfortable analysing performance data, using insights to optimize campaigns, and presenting findings to clients and internal teams.
- A passion for ideation and pushing the boundaries of creativity in digital marketing to engage and captivate audiences.
- Familiarity with social media management tools, analytics platforms, and content management systems - eg Hey Orca, Canva, Meta Business.
