Sports Promotions Executive

Hybrid working: 2 days in the office per week Tues – Thurs The Role Reporting to the Sports Promotions Team Lead, this role will cover all aspects of sports promotions and marketing with a focus on bonus campaign creation, execution and analysis, as well as segmentation and customer journeys. You will develop a clear understanding of the LiveScore Bet and Virgin Bet player activity to help increase retention and revenue. You will also carry out various marketing activities across both brands, including campaign creation, digital, media, PR, product testing and development. Key Responsibilities Delivery of all Sportsbook promotional activity on both desktop & mobile platforms Building & testing all Sportsbook promotion mechanics from start to finish ensuring the best possible customer journey Creating new & existing customer offers across sportsbook Work with the Acquisition Team to drive welcome offers & improve conversion rates Working closely with the Casino Promotion Team to maximise cross-sell opportunities during key sporting events Collaborate with the trading team to work with on the creation of price based promotions and enhancements Planning ahead with the CRM Team to ensure full support of all campaigns via email, log in messages, push notifications & SMS Reporting on all campaign performances on a regular basis and sharing with the wider teams Work with the Insights team to help assess promotional performance for Sportsbook Competitor analysis and reporting Creating and implementing ideas and suggestions for new Sports products & offers Promoting new Sports content and coordinating with the Sports Ops Team both on app and web Working with the Product Team and input to their roadmap Skills, Knowledge and Experience Previous experience in online gaming within Sportsbook or promotions is preferred A keen interest and or knowledge in sportsbook products Experience of working in Marketing Numerically strong with good reporting skills Strong sporting Knowledge Strong communication skills (verbal, written and presentational) Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc.) Customer focused and eager to improve the customer experience Logical and strategic thinking What can we offer? Company Performance bonus Hybrid working for all staff with flexible working opportunities Private Healthcare scheme + Employee Enhanced Assistance Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay Subsidised gym membership Ride to Work & Annual Travel Card loan scheme Life Assurance (x3 salary) Contributory Pension Plan Thursday drinks in the office and regular socials

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