Store Manager

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Full time
Location: Bournemouth
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Job offered by: Finisterre
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ABOUT FINISTERRE

We are excited to announce a new opportunity for retail professionals to become part of the Finisterre team as we prepare to open a new store in Bournemouth!

Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Our store locations are the beating heart of our community. As Finisterre grows and moves forward, we want to increase our retail footprint; opening more stores where our customers are and continuing to make them exciting places that bring our brand and product narratives to life through our friendly, knowledgeable staff and exceptional customer service. Our retail teams offer amazing opportunities to grow a long-term career with purpose-led brand.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us.

So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

ABOUT THE ROLE

The role of Retail Store Manager is a key leadership position within our retail network. Responsible for managing the day to day running of the store to deliver agreed targets and KPI’s, ensuring a high level of customer care, store standards and staff management are achieved in order to grow sales and uphold the brand image.

Requirements

KEY RESPONSIBILITIES

Strategy

Contribute to & implement the Finisterre retail strategy, feeding back any insights from store to improve company performance and customer engagement

Take additional responsibility as required, to include covering other stores, acting as a training store, arranging group events, supporting new store launches & projects

Implement visual merchandising plans each season utilizing the store team to set up window displays and run marketing campaigns in store, working closely with the Finisterre visual merchandiser at Wheal Kitty

Customer Experience

Demonstrate, understand and drive best in class Customer service

Challenge the team to deliver a blend of brand engagement with an understanding of the commercial opportunity

Ensure the team are in line with our Brand positioning and values at all times, being able to communicate these in a natural manner

Act on customer feedback, taking appropriate action with all parties

Build a loyal customer base and positive relationships throughout the Finisterre community

Deliver a smooth customer transaction and be able to educate and guide customers towards purchase by in depth USP knowledge

Contribute to service strategy, including management of social media if appropriate

Work with the marketing team to deliver successful & engaging store events

Commercial

Full ownership of the store P&L - ownership of the stores performance, understand and communicate the store targets and future plans with the team.

Implement commercial changes in order to drive more sales.

Keep up to date with the trading calendar, owning the planning and preparation for any seasonal or promotional launch activity.

Communicate with merchandising team making sure we gain the most opportunity through stock.

Understand and communicate the overall company strategy and how the retail goals fit into the overall direction

Feedback any insights from store to HQ teams to improve company performance and customer engagement

Operations

Ensure the store is staffed efficiently through effective rotaring reflecting weekly trading patterns

Manage stock by liaising with distribution and merchandising departments to maximize sales and minimize discounts and residual stocks

Optimise conversion through effective visual merchandising and presentation of the store. Implement visual merchandising plans each season utilizing the store team to set up window displays and run marketing campaigns in store, working closely with the Finisterre visual merchandiser

Manage all costs of the store efficiently and communicate any maintenance needs back to retail ops team

Manage all aspects of store security in accordance with company policy and procedure including staff, cash, stock, IT & buildings

Manage health & safety for the store for day to day running plus any additional events

Maintain a high standard of housekeeping and instruct store team to upkeep the general tidiness and cleanliness in store

Take additional responsibility as required, to include covering other stores, acting as a training store, arranging group events, supporting new store launches & projects

People

Be a role model for your store team, motivating, training and developing all staff to be at the top of their ability

Communicate company goals to store team as appropriate and attend company events when necessary

Take responsibility for team development and actively seek opportunities for improvement through internal and external sources

Recruit staff that show a passion towards the brand values of the company reflecting our attitude towards Product/ People/ Environment and showing a good level of commitment

Ensure your team is fully versed on product knowledge and continually looking for ways to improve performance – personally, as a team and of the store

KPIs

Annual sales & contribution targets

ATV

Stock cover

Store running costs v budget

Conversion

Customer satisfaction

WHAT YOU’LL BRING TO FINISTERRE

You share our love of the sea and our brand values. You care about our planet and want to share your passion for protecting it with others.

You like to lead by example, motivating and supporting others.

You are a people person, building positive relationships with both customers and your retail team.

You pay attention to detail, take pride in delivering tasks accurately and to a high standard.

Proven experience at Store Manager level within a premium fashion brand who share Finisterre’s brand ethos

Be commercially aware and possess in depth experience of working towards KPIs

Competent with Excel, Word and Office Outlook

Driven towards retail excellence and motivating towards other members of the team

Punctual, responsive and a good communicator

Ability to ensure on-going improvement of customer service standards across the company

Passion, energy and aspiration in line with Finisterre products, brand and customers

A good problem solver

Important:

The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

Benefits

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a full time, permanent contract, based at our upcoming new store in Bournemouth.

We’ll invest in you with a competitive salary, circa £28,500 - £32,000, depending on your skills and experience.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

A discretionary bonus scheme, based on company performance

A pension scheme with Nest

33 days off per year (including bank holidays)

Additional holidays for length of service

Your birthday day off

60% product discount for personal and gift use

30% Friends and Family product discount

Life assurance with access to an employee assistance program

Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks

Regular company social events

Paid volunteering opportunities – we will support you in giving back to communities and causes

Various discounts from our B Corp community

Individual training and development plans

Sea Tuesday companywide updates

And so much more!

Closing date:

We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.

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