The Strategic Security Partner Marketing Leader - EMEA will be responsible for developing, executing, and optimizing comprehensive marketing programs to drive growth for key Cisco Security GTM priorities with a focus on strategic partners in the EMEA region. This role requires a strategic thinker with a strong understanding of the partner ecosystem, global & regional markets, customer needs, excellent project management skills, proficient in communicating with executives/senior leadership, and the ability to collaborate effectively with cross-functional teams. Additionally, the role will involve implementing and managing co-executed Account-Based Marketing (ABM) strategies to target high-value accounts and drive personalized marketing efforts with focused security partners.
Key Responsibilities:
Develop and implement integrated partner marketing campaigns that align with the company's global marketing strategy and business objectives, with a focus on deep ABM. Meet with key strategic partners to build annual and quarterly marketing plans and gain buy-in on driving co-executed marketing activities. Drive collaboration and communication with focused partners' sales and marketing teams on new innovation and marketing opportunities. Collaborate with global marketing teams to ensure campaigns are tailored to local markets while maintaining global consistency. Manage the end-to-end partner campaign process, including planning, execution, monitoring, and analysis. Utilize data-driven insights to optimize campaign performance and drive partner growth. Monitor and report on campaign performance metrics, providing actionable recommendations for future partner co-executed campaigns. Ensure all campaigns are delivered on time, within budget, and meet quality standards. Stay up-to-date with industry trends, emerging technologies, and best practices in global marketing. Minimum Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus. 8+ years of experience in marketing, with a focus on partner marketing or integrated campaign management. Excellent project management skills, with the ability to manage multiple projects simultaneously. Strong analytical skills and experience with marketing analytics tools. Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and executive stakeholders. Ability to think strategically and creatively to solve complex marketing challenges. Experience with ABM strategies and tools, and a proven ability to drive results through targeted marketing efforts. Preferred Qualifications:
Experience in cybersecurity. Proficiency in marketing automation platforms and CRM systems. Knowledge of various routes to market, reseller, VAR/DVAR, MSP, SI, Cloud Marketplace. The Cisco Growth Marketing Team is a world-class team of digital, partner, and performance marketers. We capture revenue by connecting customers, partners, and prospects to the value of our security solutions at scale. We are in tune with everything that's happening around us. #WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all. Our passion is connection—we celebrate our employees' diverse set of backgrounds and focus on unlocking potential.
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Develop and implement integrated partner marketing campaigns that align with the company's global marketing strategy and business objectives, with a focus on deep ABM. Meet with key strategic partners to build annual and quarterly marketing plans and gain buy-in on driving co-executed marketing activities. Drive collaboration and communication with focused partners' sales and marketing teams on new innovation and marketing opportunities. Collaborate with global marketing teams to ensure campaigns are tailored to local markets while maintaining global consistency. Manage the end-to-end partner campaign process, including planning, execution, monitoring, and analysis. Utilize data-driven insights to optimize campaign performance and drive partner growth. Monitor and report on campaign performance metrics, providing actionable recommendations for future partner co-executed campaigns. Ensure all campaigns are delivered on time, within budget, and meet quality standards. Stay up-to-date with industry trends, emerging technologies, and best practices in global marketing. Minimum Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus. 8+ years of experience in marketing, with a focus on partner marketing or integrated campaign management. Excellent project management skills, with the ability to manage multiple projects simultaneously. Strong analytical skills and experience with marketing analytics tools. Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and executive stakeholders. Ability to think strategically and creatively to solve complex marketing challenges. Experience with ABM strategies and tools, and a proven ability to drive results through targeted marketing efforts. Preferred Qualifications:
Experience in cybersecurity. Proficiency in marketing automation platforms and CRM systems. Knowledge of various routes to market, reseller, VAR/DVAR, MSP, SI, Cloud Marketplace. The Cisco Growth Marketing Team is a world-class team of digital, partner, and performance marketers. We capture revenue by connecting customers, partners, and prospects to the value of our security solutions at scale. We are in tune with everything that's happening around us. #WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all. Our passion is connection—we celebrate our employees' diverse set of backgrounds and focus on unlocking potential.
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