We are looking for a Senior Strategist to become the voice of the consumer, a collaborative thinker and category expert on one of our most important accounts - British Gas.
This role offers the opportunity for a Senior Strategist to take a lead role in developing the strategic insights that will underpin the performance coms for British Gas, working closely with the client to understand their business, market and trading and identify opportunities and key touchpoints to drive better sales and product uptake.
Confidence and an interest in creative performance will be essential, along with enthusiasm for translating your learnings into focused and inspiring briefs for our creative teams and a desire to work collaboratively with them as a partner. Helping them to develop brilliant and effective work that we continue to optimise and improve based on learnings. Finally, an interest in getting to grips with customer journeys, to identify key touchpoints and opportunities for creativity and improved messaging.
You will work into our CSO, who will help to manage and develop your skills, as you take on day-to-day performance strategic responsibilities on the account.
Key attributes, interests and skillsets
Curiosity about exploring the products and services offered and being developed by our clients, to be able to articulate understanding of them internally to client services teams and creative teams.
Can keep the big picture strategy in mind (e.g. our clients transformation plans, roadmap for their business, the lifetime value of customers etc) and articulate how it relates to day-to-day strategic tasks and the work we develop for them.
Understand how important it is to guide and nurture creative teams towards solutions that address the client’s challenges in their brief. Able to give and receive feedback that supports the development of the creative work.
Interested in human behaviour, social trends, and how ideas influence people.
Enjoy diving into performance metrics and how we can continually improve to help achieve tough sales targets. Able to simplify the performance data into useful strategic thinking.
Numerate and able to interpret different sources of data and statistics.
Has a results mindset – wants to stay on top of results to inform further testing and optimise our work.
Unafraid to ask questions and look for new insights.
Strong and persuasive communicator.
Preferred Experience
Experience (and interest) in service or regulated brands (e.g. energy, telecoms, insurance, banking etc) is favoured but not essential.
Experience working in an integrated way, with several agency partners working collaboratively is highly favoured.
The Department
The kind of Senior Strategist who will thrive at T&P m is ambitious. They don’t want to stay in their lane. A self-starter who thinks independently and doesn’t wait for direction to become useful. Brings positivity, curiosity and imagination to every brief. Believes in working collaboratively, a partner to the account team, clients and creatives.
You will be joining a diverse and thriving Strategy Department that blends the skills of Creative Strategists, Media Strategists and Audience (Data) Strategists. We are a department of 40+ strategists in the UK (and a community of close to 100 globally) who are passionate about being generous with our ideas, thinking and time. We believe in championing & challenging one another, to develop, learn and grow our strategic skillsets and experiences.
We do our best to build strong communities around any strategist who joins us; providing the best possible opportunities for them to develop & grow; and empower them to make an impact through their work.
T&P m embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
#J-18808-Ljbffr
This role offers the opportunity for a Senior Strategist to take a lead role in developing the strategic insights that will underpin the performance coms for British Gas, working closely with the client to understand their business, market and trading and identify opportunities and key touchpoints to drive better sales and product uptake.
Confidence and an interest in creative performance will be essential, along with enthusiasm for translating your learnings into focused and inspiring briefs for our creative teams and a desire to work collaboratively with them as a partner. Helping them to develop brilliant and effective work that we continue to optimise and improve based on learnings. Finally, an interest in getting to grips with customer journeys, to identify key touchpoints and opportunities for creativity and improved messaging.
You will work into our CSO, who will help to manage and develop your skills, as you take on day-to-day performance strategic responsibilities on the account.
Key attributes, interests and skillsets
Curiosity about exploring the products and services offered and being developed by our clients, to be able to articulate understanding of them internally to client services teams and creative teams.
Can keep the big picture strategy in mind (e.g. our clients transformation plans, roadmap for their business, the lifetime value of customers etc) and articulate how it relates to day-to-day strategic tasks and the work we develop for them.
Understand how important it is to guide and nurture creative teams towards solutions that address the client’s challenges in their brief. Able to give and receive feedback that supports the development of the creative work.
Interested in human behaviour, social trends, and how ideas influence people.
Enjoy diving into performance metrics and how we can continually improve to help achieve tough sales targets. Able to simplify the performance data into useful strategic thinking.
Numerate and able to interpret different sources of data and statistics.
Has a results mindset – wants to stay on top of results to inform further testing and optimise our work.
Unafraid to ask questions and look for new insights.
Strong and persuasive communicator.
Preferred Experience
Experience (and interest) in service or regulated brands (e.g. energy, telecoms, insurance, banking etc) is favoured but not essential.
Experience working in an integrated way, with several agency partners working collaboratively is highly favoured.
The Department
The kind of Senior Strategist who will thrive at T&P m is ambitious. They don’t want to stay in their lane. A self-starter who thinks independently and doesn’t wait for direction to become useful. Brings positivity, curiosity and imagination to every brief. Believes in working collaboratively, a partner to the account team, clients and creatives.
You will be joining a diverse and thriving Strategy Department that blends the skills of Creative Strategists, Media Strategists and Audience (Data) Strategists. We are a department of 40+ strategists in the UK (and a community of close to 100 globally) who are passionate about being generous with our ideas, thinking and time. We believe in championing & challenging one another, to develop, learn and grow our strategic skillsets and experiences.
We do our best to build strong communities around any strategist who joins us; providing the best possible opportunities for them to develop & grow; and empower them to make an impact through their work.
T&P m embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
#J-18808-Ljbffr
