UGC & Influencer Growth Lead

UGC & Influencer Growth Lead focuses on own the growth roadmap. the metrics that matter, the channel mix, the calls on where to spend.

What the role involves

• Own the growth roadmap. The metrics that matter, the channel mix, the calls on where to spend.
• Managing external partners when it makes sense — agencies, contractors, production help, creator managers.
• You're a hands-on executor, not a strategy lead. You're comfortable being the only growth person in the room and you don't need a team to be effective.
• You've built tooling and pipelines for yourself — scripts, automations, no-code workflows, internal dashboards, creator pools recruited from scratch. You don't wait for engineering.

Skills and requirements

• Experience growing a B2C consumer subscription product. Especially one where the value is hard to explain in one line.
• Experience marketing AI-native products, emotionally engaging consumer apps, or anything in the social, communication, relationship, or entertainment space.
• Experience with attribution beyond coupon codes — pixels, deferred deep linking, MMP setup. You can actually defend a number.

Additional role context

• Daily conversation about whatever moves you — ballet, philosophy, aliens, or gossip — at 2am when no one else is awake.
• We've been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast, because 40M+ people connect with Replika in a deeply human way.
• It isn't a B2B influencer campaign role either — consumer subscription growth is a different muscle.