To create best-in-class user experiences that are aligned to customer needs and drive optimal commercial and customer outcomes. Creating products and journeys that meet customers' informational, functional, and emotional needs. Accountabilities
Conceptualisation, design and implementation of user-centric digital banking products and experiences, ensuring alignment with customer needs, industry best practices, and business objectives. Monitoring the impact of design post launch through relevant CX metrics. Collaboration with cross-functional teams including product managers, developers, and business analysts to translate business requirements into compelling user experiences. Efficiently communicate design rationale and advocate for user-centred design principles. Development of interactive prototypes and wireframes to visualise design concepts and validate solutions. Iterate designs based on feedback, incorporating changing technical and business requirements and user feedback. Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product. Securing governance oversight and providing design assurance. User research, usability testing, and data analysis to gather insights into user behaviour, preferences and pain points. Utilise findings to inform design decisions and enhance the overall user experience. Stay abreast of emerging trends, technologies, and design tools within the fintech and banking industry. Proactively identify opportunities for innovation and improvement in product design processes, tools, and methodologies. Assistant Vice President Expectations
To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/business divisions. Lead a team performing complex tasks, using well-developed professional knowledge and skills to deliver on work that impacts the whole business function. If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments. Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues. Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda. Take ownership for managing risk and strengthening controls in relation to the work done. Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function. Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategy. Engage in complex analysis of data from multiple sources of information to solve problems creatively and effectively. Communicate complex information that could include sensitive information or information that is difficult to communicate because of its content or its audience. Influence or convince stakeholders to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive.
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