RESPONSIBILITIES
Reporting to the Programmes and Platforms Director, this person will be responsible for owning the data strategy for Web Analytics and global market engagement along with dependent infrastructure and process to ensure we have a consistent framework that provides accurate insights into Paid Media and Onsite performance. This remit runs parallel to our data strategy for Media Investment, Media Performance and Tag Management. Specific duties include:
Owning data strategy for Web Analytics globally across several Brands and Markets
Managing relationship with Clients and Agency Brand Leads on client data strategy
Managing dependent data infrastructure and ad technology solutions
Project management of web analytics initiatives and dependent programs
Senior level stakeholder and market engagement across EMEA, AMER and APAC
Drive product and process improvements that allow us to scale solutions globally
THE OPPORTUNITY
As part of the Decision Science team, this role will provide the following opportunities:
Work directly with one of the worlds largest global advertisers
Be the global lead on managing the foundations for data strategy, infrastructure, and ad technology solutions that underpin our insights and analytics
Consult on data quality and compliance across all media investment and media performance data
Own all market engagement across EMEA, AMER and APAC
About the Agency:
Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.
The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.
Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.
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