ASO Manager

As a ASO Manager, the work centres on be the architect of our global ASO strategy, moving beyond simple keyword updates to build a sophisticated engine of experimentation, custom store journeys, and high-impact content. It would suit someone who can bring ownership, clear communication, and practical organisation to the role.

Why this role may suit you

Your primary objective is to establish ASO as a growth initiative and amplify our organic app acquisition. Job DescriptionWe are looking for a data-driven ASO Manager to join our SEO team.

What you would be doing

Be the architect of our global ASO strategy, moving beyond simple keyword updates to build a sophisticated engine of experimentation, custom store journeys, and high-impact content. Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings. Conduct deep-dive research to identify high-intent search terms that drive not just "browsing," but high-value app adoption.

What you need

• You have a proven track record of managing ASO for high-growth apps, and ideally in Fintech.
• You don’t just report on rankings.
• You understand the nuances of conversion loops and how ASO impacts the wider growth funnel.