Brand Director

The Brand Director position centres on leading a comprehensive brand diagnostic (internal, external, competitive, cultural and commercial) to understand current brand equity, relevance and risk. It would suit someone who can bring careful technical judgement and practical problem-solving to the role.

Known job details

• Pay: £850 - £1000 per day
• Contract: Contract
• Work model: Hybrid
• Important hire for the business and are looking to move very quickly for the right candidate.
• This is a very urgent.

Likely focus of the role

• Leading a comprehensive brand diagnostic (internal, external, competitive, cultural and commercial) to understand current brand equity, relevance and risk.
• Embed brand as a strategic decision framework to protect and grow the bank, translating strategy into practical, repeatable frameworks used across the bank.
• Build the commercial case for brand as an enterprise asset with clear links to trust, loyalty and long-term value.